Digital Marketing Courses in Thane

Thane needs no introduction whether you have survived in Mumbai or not. With a population of 1,841,488(as of now), Thane is one of the most developing cities that has already made its own remark allover India. While everything seems so perfect in the city, what if someone needs to implement some digital marketing strategies in his business? Or what if one wants to groom his career by learning Digital Marketing Courses in Thane?  School of Digital Marketing, one of the worth going digital marketing institutes in India, has stepped in your city to boom with all the digital marketing challenges.

So, if you are hunting for a suitable digital marketing institute in Thane then you have landed up on the right place. School of Digital Marketing is a vigorous team of professionals consisting of Google Certified industry experts to provide you with immense knowledge of all the digital marketing protocols that can help you bridge the gap between your education and career. Yes, you are provided with 100% job assistance at a minimal cost you would ever find. It helps to target 3+ billion internet users and earning a 6 figure salary. Isn’t it like a fantasy come true?  Well, you may find institutes offering digital marketing courses in Thane but we make sure that you are never disappointed once you join us.

Moreover, School of Digital marketing offers you classroom training in a soothing environment where you can freely interact with the teaching faculty if you come up with any doubt while learning.  School of Digital Marketing is one of the trusted and oldest digital marketing institutes which has trained over 8000+ students so far.  You get a free demo lecture to decide whether it makes up to your expectation or not. The course contains all the domains of digital marketing including Search Engine Optimization (SEO), Web Analytics, Content Marketing, Social Media Optimization, Social Media Marketing, Conversion Optimizer, Email Marketing, Mobile SEO, Local SEO, Lead Generation for business and much more. You even get the chance to work on live projects which helps you think and decide on real-time situations and last but not the least you have flexible timings to suit your schedule so that you can learn without disturbing your workflow or education.  If you have any doubt regarding course content, faculty, timings, fees, etc., you may contact us anytime on the given number provided on the websites. Or, just simply enroll with us on the given form.

DIGITAL MARKETING COURSE CONTENT

Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !

  • What is Marketing ?
  • How we do Marketing ?
  • What is Digital Marketing ?
  • Digital marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • Latest Digital marketing trends
  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
  • To know more Details about SEO Click Read More.
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results
  • What is Website?- Understanding website
  • structure, WordPress
  • Website Creation,
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • How to register Site & Hosting of site?
  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions

To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.

Search appearance

  • Structure Data
  • Rich
  • Data Highlighter
  • Html Improvements
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues

Search traffic

  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions
  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.
  • To know more Details about SMO Click Read More
  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Display Ad Server
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, vCPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center:
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements,
  • Keywords, Topics, Contextual Targeting

Towards the end of the module, you’ll have a plan of how to run Facebook and Instagram advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook and Instagram Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

  • What are the business benefits of a Facebook & Instagram profile?
  • Building your brand on Facebook & Instagram
  • Driving visitors to your website through Facebook & Instagram
  • Conversion tracking on Facebook
  • Your competitors on Facebook
  • Achieving your company/organization goals on Facebook
  • Power Editor – How it works – the basics

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.

  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

 

The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.

  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

YouTube SEO 

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

 

YouTube AdSense

  • Basics of YouTube AdSense
  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense
  • Different Types of Ads

 

  • Understanding lead generation business
  • Why lead generation is important?
  • Understanding landing page
  • Understanding thank you page
  • Landing page vs. website
  • Best practices to create Landing page
  • Best practices to create thank you page
  • What is A/B Testing?
  • How to do A/B testing?
  • Converting leads into sale
  • Understanding lead funnel
  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization
  • Engaging in a Dialog with Your Users
  • Taking Action with Conversion Strategies
  • PPC Conversion Strategies
  • What is conversion
  • Implementing conversion tracking
  • Conversion tracking
  • Remarketing in adwords
  • Benefits of remarketing strategy
  • Building remarketing list & custom targets
  • Creating remarketing campaign
  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • To know more Details about Email Marketing Click Read More
  • Importance of App
  • Benefits of Mobile App For Business
  • App Creation Tool : Choose Relevant Layout
  • Designing As Per Your Requirement
  • How To Download Free apk File
  • Introduction Google Play Console
  • Process to Upload App in Play store
  • ASO Strategy
  • Understanding different devices
  • Mobilegeddon- A mobile algorithm
  • Deciding design patterns for mobile pages
  • Signal your configuration to search engines
  • Avoid common mistakes
  • Understanding Affiliate Marketing
  • Sources to Make money online
  • Applying for an Affiliate
  • Payments & Payouts
  • CPC, CPA & other metrics
  • Blogging
  • Google AdSense Account Set up
  • Placing Ads on website
  • YouTube Video Monetization
  • Allowing & blocking Ads
  • AdSense Administration
  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google Adsense Policy overview
  • Apply for Adsense Account help Affiliate Marketing
  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code
  • Setting up account for Bulk SMS  
  • Naming the Campaign & SMS
  • SMS Content
  • Character limits
  • SMS Scheduling
  • Whatsapp Marketing for Business
  • Communicate better using texts, images, audio and video
  • Whats app Automation Tools
    Increase audience engagement
  • Reinforce credibility by providing immediate customer support 
  • Growing your contacts

Intro to ASO

  • Understanding ASO
  • ASO Process
  • iOS & Google Play Store

On & Off Page Factors:                            

  • Strategy for Keyword Research
  • App Title
  • App Description
  • Keywords Inventory

Click-through Rates:  

  • App usage rate
  • Update frequency
  • Download rate
  • Review score
  • Getting Started with Online Reputation Management
  • Creating online reputation
  • Listening to Online Audience
  • Establishing Reputation
  • Responding to Crisis
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Public Relations & Corporate Communication: Principles, Tools & Techniques
  • Digital Public Relations & Corporate Communication

This one is a Growth Hacking Overview module that covers various aspects like basics of growth hacking, customer life cycle, growth hacker’s role etc. along with relevant case studies.

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Customer Life Cycle
  • What is conversion optimization techniques
  • Growth hacking case studies

 

Get to know the nuances of working on live projects by getting a chance to work on one being a trainee. We provide a real time environment exposure to our candidates. Also gain knowledge from experts, on how to handle freelancing projects. 

  • How to work on live projects?

Why a Career in Digital Marketing ?

  • Capture the market of 3+ billion internet user
  • Digital Marketing Professionals are in demand
  • Market demand of 2+ Lac professionals by 2020
  • Earn 6 figure salary
  • No specific educational background required
  • Small investment with big returns
  • No Technical Background Required

Prospective Career Role :-

  • Digital Marketing Executive/Strategist
  • Search Engine Analyst
  • Social Media Expert/ Specialist
  • Inbound marketing manager
  • Google AdWords Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Conversion rate Analyze

Career Opportunities :-

  • Be an entrepreneur with your own agency
  • Start Freelance work
  • Be a professional blogger
  • Earn with Affiliate marketing and AdSense
  • Grow into a full time YouTuber

Searching For A Digital Marketing Training Institute In Pune?

You’ve Come To The Right Place!

Why School of Digital Marketing ?

OUR JOURNEY SO FAR

Pioneer Digital Marketing Training Institute
Free domain and hosting for individual
Holds the best placement Record
Career Oriented advanced Course Content
Certified Industry Experts
Hands-on Practical- Live website creation and live campaigns
Internship programs- Work on live projects & get experience letter
Career Guidance & Preparation
Learning Experience with Latest Technologies
Finance your career on your own: Education loan available
Guidance on personality development: IBM Assessments
Lifetime Membership

We offer lifetime learning access, students are allowed to attend as many classes as they want till they feel they are market ready.

Versatile Batch Timings
Action speaks louder than words

Many digital marketing bloggers & Google reviews have recommended us as one of the best digital marketing institutes in Pune & Mumbai.

School of Digital Marketing is one of the best leading Digital Marketing training institutes in Pune, PCMC, Thane & Mumbai with 100% job assistance, specializing in digital marketing. Our experienced faculty members are Google certified industry experts in marketing small and medium businesses using Digital Marketing. We offer our students interactive digital marketing classroom training and a chance to work on live projects. We also guarantee premier job placements and 100% job assistance to all our students on completion of the digital marketing course. Our flexible batch timings allow you to make the most of your program. Call us today and register for a free trial demonstration at our branches at Tilak Road, Pimple Saudagar, Kothrud & Viman Nagar.

School of Digital Marketing believes in sharing the right knowledge of the candidates in order to build the best career in digital marketing. Digital marketing course has become the mainstream in India where every business is stepping into the new strategy to build a highly competitive strength. We at the School of Digital Marketing, give the complete digital marketing training to the candidates and develop the strategy in their mind so they can add more value to the company. We do provide Digital Marketing Certifications once the course is complete. Learn Digital Marketing from Industry Experts. 

40+ Must Know Digital Marketing Tools that You will Learn in Class

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Our Students Work in Companies like

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SOME OF OUR STUDENTS WORKING WITH

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TCS

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Rakhi Sonawane

Accenture

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Aditi Bhagwat - School of Digital Marketing

Aditi Bhagwat

Wipro – BPS

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abhinav-loharAbhinav Lohar

Dentsu Aegis Network

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akash-kapsikarAkash Kapshikar

Amura Technologies

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Rahul Jagtap

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FREQUENTLY ASKED QUESTIONS

Is Digital Marketing Demo Session free ?

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Is there any Flexible Timing for working professionals ?

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Can we come and see your offices ?

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

Who is the faculty? Are they qualified to give training for digital marketing ?

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

What locations do you cover ?

We cover up 4 prime locations in Pune those are  Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

Where and when can I take an exam ?

You can attend the examinations at any centers of School of Digital Marketing.

Who can pursue the Digital Marketing Course ?

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Do we need a laptop to start this course? Do we need Internet connection? You People provide it ?

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

What are the differences between your Digital Marketing Classes and that of other institutes ?

The topics would be the same, more or less. The major difference we think we have is; Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Can I get Job Assistance from your side after completing the course ?

Yes we provide 100% of job assistance until you get placed.

What if I miss the lecture ?

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

What are your payment terms and what are payment modes are available ?

You can pay online with a credit card or a debit card, net banking or EMI alternative.

Who are your students ?

our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or  interested in pursuing in digital marketing course.

Which Digital Marketing certification you covered ?

We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

Do I need a technical knowledge ?

No, You just need to have the basic browsing knowledge & rest will take care of.

Can I work as freelancer or self-employed individual ?

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Do you provide any Training Material ?

Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

Will we get any support from you people in future if I start my business ?

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

CAREER OPPORTUNITIES IN DIGITAL MARKETING

Building a Strong Professional Career

Building a strong professional career in digital marketing without getting the proper knowledge is impossible. School of Digital Marketing being the best digital marketing training institutes in Pune, supports the fresher/professional to understand the concept of digital marketing by taking them through the Theoretical & Practical digital marketing classroom session. Times of India, in their recent blog claims that Digital Marketing will create additional 1.5 lac jobs in India by 2017 which keeps on increasing with a period of time. Therefore, we have come up with the best digital marketing training courses in pune & job opportunities which can be easily cracked post the successful completion of the digital marketing course.

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