Web Analytics Courses

By  School of Digital Marketing
Courses Info

School of digital marketing - seo coursesSearch Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content.

Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.  We do provide SEO training in pune at our tilak road institute and the other institute is in dadar (Mumbai) Below are the details of the whole course content.

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered

Google Analytics

  1. Google Analytics – Overview.
  2. Set up Tracking Code.
  3. Real Time Data Collections.
  4. Manage Users.

Introduction

  1. Navigating Google Analytics
  2. Sessions
  3. Users
  4. Bounce Rate%
  5. Traffic Source
  6. Content View
  7. Real Time Visitors
  8. Demographic Targeting
  9. Geo Targeting
  10. Location Targeting

Reports & Analysis

  1. Traffic Reports
  2. Events Tracking
  3. Customization Reports
  4. Actionable Insights
  5. Making Better Decisions
  6. Comparision Reports

Comparision Reports

  1. Goals & Funnels
  2. Conversion Tracking
  3. Admin Tab
  4. Filters
  5. Custom Alerts
  6. Annotations
Google Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.