Social Media Optimization (SMO) Course

Courses Info

What is Social Media Optimization (SMO) Course?

Social media optimization courses Social Media is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social Media Training Benefits:

To Discover what your social media plan Should be
To Get Skills your Consultants don’t have
To Make your Job Easier everyday
To Become Go-To Social Media Resource
Get skills that are in Demand
Increase Profits and to achieve Business Goals

Why Social Media? And here is the data

Face book: Active monthly users: 1.55 Billion.

YouTube: Active monthly users: 1 Billion.

Google +: Active monthly users: 540 Million.

Instagram: Active monthly users: 400 Million.

Twitter: Active monthly users: 320 Million.

LinkedIn: Active monthly users: 100 Million

Pinterest: Active monthly users: 100 Million

Benefits of Social Media:

Free
Driving Traffic
Lead Creation
Engagement
Branding
Education
Gain valuable customer insights
Provide rich customer experiences
Find out what your competitors are doing
Share content faster and easier
Geotarget content

Job Opportunities

Marketing Campaign Manager
Digital Marketing Analyst
Social Media Expert
Web Marketing Advisor
Internet Marketing Consultant
Online Marketing Manager
Web Marketing Analyst
Online Marketing Executive

Course Features

Work on Live projects
60% theory and 40% practicals
Get 100% job assistance till you land a job
Free WI-Fi
Get assistance in certification programs
Learn from industry experts.

Topics Covered

Social Media Optimization- An overview

What is social media?
How can social media help my business?
Social Media Training: The Big Picture
Conversations, relationships, word of mouth and transparency
The key Social Media tools and networks
Establishing your online identity and message
The consolidated approach

Social Media Training: Blogging

Why should you blog and What should you to blog about?
The main types of blog post
Research methods for writing quality, timely content
Engaging your audience with video
Making best use of specific Social Media platforms

Facebook

An introduction to Social Media and Facebook in particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major do’s and don’t about creating a business profile on
acebook.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Facebook
Getting your message across on Facebook
Building your brand on Facebook
Connecting and research with Facebook
Creating new customers and keeping them
Driving visitors to your website through Facebook
Enhancing your Facebook activity
Direct communication with your Facebook ‘friends’
How can Facebook be used to aid my business?

Twitter

How does Twitter work?
Setting up a Twitter account
Re-tweets, hashtags and lists
Managing and enhancing Twitter with apps
Tweeting rich media

Introduction to LinkedIn
Why LinkedIn is key and its place in the social media and business worlds
Setting your LinkedIn strategy
Getting your Settings right for you
How it works – the basics
How it works – the advanced and little known features
Etiquette on LinkedIn
Getting your message across on LinkedIn
Building your brand on LinkedIn
Creating the right profile: the cornerstone of your LinkedIn activity
Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
Developing your network to increase your reach and visibility
Methods and approaches to extend your network
Using the advanced search facilities to find new potential prospects and target new businesses.
Raising your profile and marketing yourself, your company and services
Developing and raising your profile to set you apart from the competition on LinkedIn
Updates: how to use them best without re-inventing the wheel
Groups: participating sensibly and establishing your own
Recommendations, messaging, endorsements and other on site tools
Company tools and coordinating activities

Youtube

An Introduction to YouTube
How to create a YouTube Channel.
Optimizing YouTube Channel.
How to gain more YouTube views & Subscribers.
How to work with your YouTube Audience
Annotations, Rich Cards & Associate Websites

Google Certified Students

Certified Trainers

Rohit Shelwante

Digital Marketing Trainer

Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.

Ashwani Paswan

Digital Marketing Trainer

Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.

Swapnil Narake

Digital Marketing Trainer

A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.