Social Media Optimization (SMO) Course

Courses Info

What is Social Media Optimization (SMO) Course?

Social media optimization coursesSocial Media is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social Media Training Benefits:

  • To Discover what your social media plan Should be
  • To Get Skills your Consultants don’t have
  • To Make your Job Easier everyday
  • To Become Go-To Social Media Resource
  • Get skills that are in Demand
  • Increase Profits and to achieve Business Goals

Why Social Media? And here is the data

Face book:  Active monthly users: 1.55 Billion.

YouTube:  Active monthly users: 1 Billion.

Google +: Active monthly users: 540 Million.

Instagram:  Active monthly users: 400 Million.

Twitter:  Active monthly users: 320 Million.

LinkedIn:  Active monthly users: 100 Million

Pinterest:  Active monthly users: 100 Million

Benefits of Social Media:

  • Free
  • Driving Traffic
  • Lead Creation
  • Engagement
  • Branding
  • Education
  • Gain valuable customer insights
  • Provide rich customer experiences
  • Find out what your competitors are doing
  • Share content faster and easier
  • Geotarget content

Job Opportunities
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • Establishing your online identity and message
  • The consolidated approach
  • Why should you blog and What should you to blog about?
  • The main types of blog post
  • Research methods for writing quality, timely content
  • Engaging your audience with video
  • Making best use of specific Social Media platforms
  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on
  • acebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • How can Facebook be used to aid my business?
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hashtags and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • Introduction to LinkedIn
  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on LinkedIn
  • Getting your message across on LinkedIn
  • Building your brand on LinkedIn
  • Creating the right profile: the cornerstone of your LinkedIn activity
  • Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new businesses.
  • Raising your profile and marketing yourself, your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Recommendations, messaging, endorsements and other on site tools
    Company tools and coordinating activities
  • An Introduction to YouTube
  • How to create a YouTube Channel.
  • Optimizing YouTube Channel.
  • How to gain more YouTube views & Subscribers.
  • How to work with your YouTube Audience
  • Annotations, Rich Cards & Associate Websites
Google Certified Students

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Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
0000Rohit Shelwante, a founder of the School of Digital Marketing, is a well recognised Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 8 Years of rich experience with learning and insights on digital marketing & eCommerce. Post his study, he honed skills in brand building and offline marketing by serving the organisation for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in eCommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
0000Ashwani Paswan, being a Digital Marketing Enthusiast, brings a rich experience of 8+ years in Digital Marketing and Brand Management, specialising in Social Media Marketing. He is a certified Google Adwords/Analytics digital marketing trainer specialised in designing social media strategy for businesses. He has worked extensively on Google AdWords, Double Click for Search and supervised all the digital marketing operations at Nimble-hype.   He specialises in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
0000A Digital Marketing Head at Sahyadri Hospital with 7 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplay between them (SEO and SEM) to maximise the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver training in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.