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Social Media Optimization (SMO) Course

Social Media Optimization (SMO) Course

Social Media is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Benefits of Social Media:

  • Free
  • Driving Traffic
  • Lead Creation
  • Engagement
  • Branding
  • Education
  • Gain valuable customer insights
  • Provide rich customer experiences
  • Find out what your competitors are doing
  • Share content faster and easier
  • Geotarget content

Social Media Training Benefits:

  • To Discover what your social media plan Should be
  • To Get Skills your Consultants don’t have
  • To Make your Job Easier everyday
  • To Become Go-To Social Media Resource
  • Get skills that are in Demand
  • Increase Profits and to achieve Business Goals

Why Social Media? And here is the data

  • Face book: Active monthly users: 1.55 Billion.
  • YouTube: Active monthly users: 1 Billion.
  • Google +: Active monthly users: 540 Million.
  • Instagram: Active monthly users: 400 Million.
  • Twitter: Active monthly users: 320 Million.
  • LinkedIn: Active monthly users: 100 Million
  • Pinterest: Active monthly users: 100 Million

Social Media Optimization (SMO) Content

  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • Establishing your online identity and message
  • The consolidated approach
  • Why should you blog and What should you to blog about?
  • The main types of blog post
  • Research methods for writing quality, timely content
  • Engaging your audience with video
  • Making best use of specific Social Media platforms
  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • How can Facebook be used to aid my business?
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hashtags and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • Introduction to LinkedIn
  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on LinkedIn
  • Getting your message across on LinkedIn
  • Building your brand on LinkedIn
  • Creating the right profile: the cornerstone of your LinkedIn activity
  • Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new businesses.
  • Raising your profile and marketing yourself, your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Recommendations, messaging, endorsements and other on site tools
    Company tools and coordinating activities
  • An Introduction to YouTube
  • How to create a YouTube Channel.
  • Optimizing YouTube Channel.
  • How to gain more YouTube views & Subscribers.
  • How to work with your YouTube Audience
  • Annotations, Rich Cards & Associate Websites

Job Opportunities

  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive

Course Features

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Faculties young enough to understand you and
experienced enough to Train you

Learn Digital Marketing Course in Pune From Industry Experts
Rohit Shelwante
Worked for IBM & Wipro. More than 10+ Years of Rich Experience in Digital Marketing
Ashwani Paswan
Ecommerce Specialist with JBK Technologies
Swapnil Narake
Deputy General Manager - Marketing at Sahyadri Hospitals
Gautam Sharma
Digital Marketing Trainer
Abhay Pandey
Programmatic Specialist @ Google
Smruti Walekar
Digital Marketing Trainer
Satyam Thakkar
Digital Marketing Trainer
Mahendra Patel
Digital Marketing Trainer
Hardik Daiya
Digital Marketing Trainer
Pankti Shah
Digital Marketing Trainer

Students Reviews & Ratings on our
Social Media Optimization (SMO) Course


I have been learning SEO in SDM Kothrud Branch from last 8 days…Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration… I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..

Deepak J

Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while you’re leaving this institute as a Professional.

Priti Bhor

This is the best Institute in Pune. I have completed MT Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂

Amit Ranade

One of the best digital marketing institute covered each & every topic. Staff with bulk of knowledge & experienced faculties. Flexible batches (branches as well). Provides 100% placement assistance. Wonderful learning experience.

Sara Ansari