Search Engine Optimization (Seo) Courses

Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content.

Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.  We do provide SEO training in pune at our tilak road institute and the other institute is in dadar (Mumbai) Below are the details of the whole course content.

Job Opportunities

  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive

Course Features

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Topics Covered

1. Search Engines & Basics

  • What are Search Engines and Basics?
  • How Search Engines works?
  • Popular Search Engines.
  • Crawlers / Spiders
  • Visibility on Search Engines

2. Websites & Basics

  • What is Website?
  • Working of Websites.
  • Details about HTTP, HTTPS & FTP.
  • How to register Site?
  • Hosting of site?
  • Domain Extensions and Sub-Domains
  • HTML Basics

3. Keyword Research & Analysis

  • What is Keyword?
  • What is Keyword Density?
  • Various types of Keywords.
  • Google trends
  • Keyword Proximity
  • Keywords Research & Analysis
  • Google Sandbox effect

4. On Page Optimization

  • Meta Tag Optimization
  • Image optimization
  • Creating/uploading Robots file
  • Creating/uploading HTML & XML Sitemap
  • Bold & Italic Tag
  • What is Page Rank?
  • 404 Error Redirects
  • 301 / 302 redirection
  • Competitor analysis
  • Pre/post-website analysis
  • Alexa report
  • Some Common SEO tools & plug-ins
  • Anchor Text
  • Heading tag

5. Advance SEO Tools

  • SEO Quake
  • Semrush
  • Alexa
  • Moz
  • Whois

6. Off Page Optimization

  • Blog Creation & Posting
  • Article Submission
  • Search Engine Submission
  • Directory Submission
  • Free Classifieds
  • Forum Postings
  • Social Bookmarking
  • Documents / PPT & PDF Sharing
  • Image Submissions
  • Press Releases Submission

7. Algorithms & Updates

  • What is Google Panda?
  • What is Google Penguin?
  • Google Rank Brain
  • Google Humming Bird
  • Query Deserve Freshness Algorithm
  • Canonical Links
  • What are Site Links?

8. Google Analytics

  • IIntroduction to Google Analytics
  • Creating/uploading Google Analytics code
  • Google Analytics Cookies
  • Admin Section in Google Analytics
  • Dimensions & Metrics
  • Various reporting tabs
  • What are Sessions, bounce rate, new v/s returning users ?
  • Acquisitions from various channels, medium & sources.
  • Custom Reporting in Google Analytics
  • Goals & Funnels in Google Analytics
  • Applying filters in google analytics
  • Email Tracking in Google Analytics
  • Conversion Tracking in Google Analytics
  • What are Annotations in Google Analytics?

9. Google Search Console / Webmaster Tool

  • Structure Data
  • Schema.org & Microformats.org
  • Structured data testing tool
  • Rich Cards
  • Data Highlighter
  • Accelerated Mobile Pages (AMP)
  • International Targeting
  • Search Analytics
  • Remove Url from Google Index
  • Crawling Errors
  • Fetch as Google
  • XML Site map submission
  • Robots tester
  • Page speed Insight Tool
  • Mobile usability Tool

Certified Trainers

Rohit-Shelwante-Trainer

Rohit Shelwante

Digital Marketing Trainer

Ashwani-Paswan-Trainer

Ashwani Paswan

Digital Marketing Trainer

Swapnil-Narake-Trainer

Swapnil Narake

Digital Marketing Trainer

Gautam-Sharma-Trainer

Gautam Sharma

Digital Marketing Trainer

Mahendra-Patel-Trainer

Mahendra Patel

Digital Marketing Trainer

sumit-gawali-trainer

Sumit Gawali

Digital Marketing Trainer