Search Engine Optimization (Seo) Courses

Courses Info

search-engine-optimization-seoSearch Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content.

Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.  We do provide SEO training in pune at our tilak road institute and the other institute is in dadar (Mumbai) Below are the details of the whole course content.

Job Opportunities
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Topics Covered
  1. What are Search Engines and Basics?
  2. How Search Engines works?
  3. Popular Search Engines.
  4. Crawlers / Spiders
  5. Visibility on Search Engines
  1. What is Website?
  2. Working of Websites.
  3. Details about HTTP, HTTPS & FTP.
  4. How to register Site?
  5. Hosting of site?
  6. Domain Extensions and Sub-Domains
  7. HTML Basics
  1. What is Keyword?
  2. What is Keyword Density?
  3. Various types of Keywords.
  4. Google trends
  5. Keyword Proximity
  6. Keywords Research & Analysis
  7. Google Sandbox effect
  1. Meta Tag Optimization
  2. Image optimization
  3. Creating/uploading Robots file
  4. Creating/uploading HTML & XML Sitemap
  5. Bold & Italic Tag
  6. What is Page Rank?
  7. 404 Error Redirects
  8. 301 / 302 redirection
  9. Competitor analysis
  10. Pre/post-website analysis
  11. Alexa report
  12. Some Common SEO tools & plug-ins
  13. Anchor Text
  14. Heading tag
  1. SEO Quake
  2. Semrush
  3. Alexa
  4. Moz
  5. Whois
  1. Blog Creation & Posting
  2. Article Submission
  3. Search Engine Submission
  4. Directory Submission
  5. Free Classifieds
  6. Forum Postings
  7. Social Bookmarking
  8. Documents / PPT & PDF Sharing
  9. Image Submissions
  10. Press Releases Submission
  1. What is Google Panda?
  2. What is Google Penguin?
  3. Google Rank Brain
  4. Google Humming Bird
  5. Query Deserve Freshness Algorithm
  6. Canonical Links
  7. What are Site Links?
  1. IIntroduction to Google Analytics
  2. Creating/uploading Google Analytics code
  3. Google Analytics Cookies
  4. Admin Section in Google Analytics
  5. Dimensions & Metrics
  6. Various reporting tabs
  7. What are Sessions, bounce rate, new v/s returning users ?
  8. Acquisitions from various channels, medium & sources.
  9. Custom Reporting in Google Analytics
  10. Goals & Funnels in Google Analytics
  11. Applying filters in google analytics
  12. Email Tracking in Google Analytics
  13. Conversion Tracking in Google Analytics
  14. What are Annotations in Google Analytics?
  1. Structure Data
  2. &
  3. Structured data testing tool
  4. Rich Cards
  5. Data Highlighter
  6. Accelerated Mobile Pages (AMP)
  7. International Targeting
  8. Search Analytics
  9. Remove Url from Google Index
  10. Crawling Errors
  11. Fetch as Google
  12. XML Site map submission
  13. Robots tester
  14. Page speed Insight Tool
  15. Mobile usability Tool
Google Certified Students

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Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
0000Rohit Shelwante, a founder of the School of Digital Marketing, is a well recognised Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 8 Years of rich experience with learning and insights on digital marketing & eCommerce. Post his study, he honed skills in brand building and offline marketing by serving the organisation for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in eCommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Swapnil Narake
Digital Marketing Trainer
0000A Digital Marketing Head at Sahyadri Hospital with 7 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplay between them (SEO and SEM) to maximise the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver training in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Ashwani Paswan
Digital Marketing Trainer
0000Ashwani Paswan, being a Digital Marketing Enthusiast, brings a rich experience of 8+ years in Digital Marketing and Brand Management, specialising in Social Media Marketing. He is a certified Google Adwords/Analytics digital marketing trainer specialised in designing social media strategy for businesses. He has worked extensively on Google AdWords, Double Click for Search and supervised all the digital marketing operations at Nimble-hype.   He specialises in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.