Google PPC Training Course Content

Let’s first discuss how many searches you see in major search engines. Let’s take an example of Google. You have Organic Results, than you have Paid Results, Google Places and Google Product Lists Results

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. SO it means through organic which is SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition. That’s not a case in Google ppc, you pay to Google for specific keywords to display your listing in top, and every time a user clicks on the paid listing, your are charged.

Example: You working for a real estate firm. Let’s say ABC Builders and they want their website to get into Google search for a keyword (2 bhk flats in Pune ) keyword is also called as query. Now this would be very difficult through SEO because it make take months and months to show in organic. Here comes Google PPC in picture where the builder will create a paid campaign and pay for the keyword (2 bhk flats in pune ) and display his ad in search results. Now he will only pay when someone clicks on his paid ad So it’s a win win situation for all the searcher gets the website, the real estate company gets one lead, Google generates revenue from this.

Job Opportunities

  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive

Course Features

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Topics Covered

1. Google Adwords (PPC)

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Bidding Strategies
  • Shared Library

2. Ad Server Display

  • Adnetworks
  • Publishers
  • Advertisers
  • Ad Inventory

3. Video Ads

  • Video Discovery Ads
  • Bumper Ads – 6 Sec Ads

4. Creating your first campaign

  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping

5. Adgroups & Keywords

  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Keywords Targeting
  • Quality Score and Its Importance
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Placement Targeting
  • Topics & Interest based Targeting

6. Bidding Strategies

  • Cost per Click (CPC) strategy
  • Cost per Mile/thousand Impressions (CPM) Strategy
  • Cost per Acquisitions(CPA) Startegy
  • Cost per View (CPV) Strategy
  • Return on Ads Spend(ROAS) Strategy
  • Target Outranking Share Strategy
  • Target Search Page Location Strategy
  • Enhanced cost-per-click (ECPC) Strategy

7. Ads Format & Types

  • Text Ads
  • Responsive Image Ads
  • Video Ads (Skippable & Non-Skippable)
  • Dynamic Search Ads
  • Dynamic Ads
  • Gmail Ads
  • Lightbox Ads
  • General Purpose Ads

8. Other Targeting Methods

  • Remarketing
  • Affinity Audience Targeting
  • In-market Audience Targeting
  • Gmail Users Targeting
  • Location Based Targeting
  • Contextual Targeting

9. Conversions

  • Conversion Tracking Code
  • A/B Testing
  • First Click Attribution Model
  • Last Click Attribution Model
  • Time Decay Attribution Model
  • Linear Attribution Model
  • Position Based Attribution Model

Certified Trainers


Rohit Shelwante

Digital Marketing Trainer


Ashwani Paswan

Digital Marketing Trainer


Swapnil Narake

Digital Marketing Trainer


Gautam Sharma

Digital Marketing Trainer


Mahendra Patel

Digital Marketing Trainer


Sumit Gawali

Digital Marketing Trainer