What is Google Pay per Click (PPC?)
Let’s first discuss how many searches you see in major search engines. Let’s take an example of Google.
You have Organic Results, than you have Paid Results, Google Places and Google Product Lists Results
Pay per click advertising is a great way to get visitors when you need traffic and you need it now. SO it means through organic which is SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition. That’s not a case in Google ppc, you pay to Google for specific keywords to display your listing in top, and every time a user clicks on the paid listing, your are charged.