Google PPC Training Course Content

Google PPC Training Course Content

Courses Info

What is Google Pay per Click (PPC?)

SEMLet’s first discuss how many searches you see in major search engines. Let’s take an example of Google.

You have Organic Results, than you have Paid Results, Google Places and Google Product Lists Results

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. SO it means through organic which is SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition. That’s not a case in Google ppc, you pay to Google for specific keywords to display your listing in top, and every time a user clicks on the paid listing, your are charged.

Example: You working for a real estate firm. Let’s say ABC Builders and they want their website to get into Google search for a keyword (2 bhk flats in Pune ) keyword is also called as query. Now this would be very difficult through SEO because it make take months and months to show in organic. Here comes Google PPC in picture where the builder will create a paid campaign and pay for the keyword (2 bhk flats in pune ) and display his ad in search results. Now he will only pay when someone clicks on his paid ad So it’s a win win situation for all the searcher gets the website, the real estate company gets one lead, Google generates revenue from this.

Job Opportunities
digital-marketing-jobs
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
strengths-and-limitations
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  1. Ad-Words Account Setup
  2. Creating Ad-Words Account
  3. Ad-Words Dash Board
  4. Billing in Ad-Words
  5. Bidding Strategies
  6. CPC, ECPM, CPL & CPA
  7. Shared Library
  1. Adnetworks
  2. Publishers
  3. Advertisers
  4. Ad Inventory
  1. Video Discovery Ads
  2. Bumper Ads – 6 Sec Ads
  1. Creating First Campaign
  2. Understanding purpose of Campaign
  3. Account Limits in Ad-Words
  4. Location and Language Settings
  5. Networks and Devices
  6. Bidding and Budget
  7. Schedule: Start date, end date, ad scheduling
  8. Ad delivery: Ad rotation, frequency capping
  1. Demographic bidding (Display Only)
  2. Ad groups and Keywords
  3. Keywords Targeting
  4. Quality Score and Its Importance
  5. Keyword Types (Broad, Phrase, Exact and Negative)
  6. Placement Targeting
  7. Topics & Interest based Targeting
  1. Cost per Click (CPC) strategy
  2. Cost per Mile/thousand Impressions (CPM) Strategy
  3. Cost per Acquisitions(CPA) Startegy
  4. Cost per View (CPV) Strategy
  5. Return on Ads Spend(ROAS) Strategy
  6. Target Outranking Share Strategy
  7. Target Search Page Location Strategy
  8. Enhanced cost-per-click (ECPC) Strategy
  1. Text Ads
  2. Responsive Image Ads
  3. Video Ads (Skippable & Non-Skippable)
  4. Dynamic Search Ads
  5. Dynamic Ads
  6. Gmail Ads
  7. Lightbox Ads
  8. General Purpose Ads
  1. Remarketing
  2. Affinity Audience Targeting
  3. In-market Audience Targeting
  4. Gmail Users Targeting
  5. Location Based Targeting
  6. Contextual Targeting
  1. Conversion Tracking Code
  2. A/B Testing
  3. First Click Attribution Model
  4. Last Click Attribution Model
  5. Time Decay Attribution Model
  6. Linear Attribution Model
  7. Position Based Attribution Model
Google Adwords Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Gautam Kumar
Digital Marketing Trainer
An Engineering graduate with a cumulative 6 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. He brings the greatest technical skill set related to online marketing. As an experienced trainer, he teaches the website design, advertising and digital marketing theory to improve the branding. He is committed to the core and ever-striving for continuous development of relevant skills in the students; through innovative concepts and methods regarding content and application. He is a hard working trainer who believes in transforming the right knowledge. The high level of business acumen and experience in leading new initiatives in technology and go to market strategies. He is also best in building strategies for online lead generation using digital media platforms. Gautam is a performance marketer with an intense experience in digital marketing and has previously worked with e-commerce startups & agency-side for mid-sized businesses. He is always passionate towards learning and bringing the new ideas which makes him famous among the candidates.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.