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Email Marketing Courses
Home » Courses » Email Marketing Courses

Email Marketing Courses

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance the customer relationship

Placing your marketing messages or advertisements in emails sent by other people

Why Email Marketing?

  • Easy way to reach Customer.
  • Effective ways to keep Customers Informed.
  • Email Coupons leads to larger sales drive
  • Easy to customize and integrate into other marketing tactics.
  • Inexpensive with greater Conversion Rate.
  • Far more space for Content compared to Text Messages
  • Easy way to reach Mobile Customers

Benefits of Email Marketing:

  • Low Cost
  • Targeted Audience
  • Calls to Action
  • Easy to Create
  • Easy to Target
  • Easy to Share
  • Global Reaches
  • Immediacy
  • High Return on Investments
  • Segmentation

Email Marketing Courses Content

1. Email Marketing- An overview

  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails

2. Elements of Marketing Emails

  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies

3. Build your Email List

  • Learn ways to build your email list
  • Build your email list through a website subscribe form
  • Segmentation
  • Active Users

4. Measuring your Email Campaign’s Success

  • Open rates, click-through-rates, unsubscribe rates, conversion rates, and
    bounce rates.
  • A/B Split Testing
  • How to deal with Spam Filter
  • Choosing your metrics
  • Tracking Landing Pages
  • Analyzing Test Results
  • Setting your Budget

Job Opportunities

  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive

Course Features

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Faculties young enough to understand you and
experienced enough to Train you

Learn Digital Marketing Course in Pune From Industry Experts
Rohit-Shelwante-Digital-Marketing-Expert
Rohit Shelwante
Worked for IBM & Wipro. More than 10+ Years of Rich Experience in Digital Marketing
Ashwani-Paswan
Ashwani Paswan
Ecommerce Specialist with JBK Technologies
Swapnil-Narake-Digital-Marketing-Expert
Swapnil Narake
Deputy General Manager - Marketing at Sahyadri Hospitals
Gautam-Sharma
Gautam Sharma
Digital Marketing Trainer
Abhay-Pandey
Abhay Pandey
Programmatic Specialist @ Google
Smruti-Walekar
Smruti Walekar
Digital Marketing Trainer
Satyam-Thakkar
Satyam Thakkar
Digital Marketing Trainer
Mahendra-Patel
Mahendra Patel
Digital Marketing Trainer
Hardik-Daiya
Hardik Daiya
Digital Marketing Trainer
Pankti-Shah
Pankti Shah
Digital Marketing Trainer

Students Reviews & Ratings on our
Email Marketing Courses

Digital-Marketing-Institutes-in-Pune

I have been learning SEO in SDM Kothrud Branch from last 8 days…Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration… I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..

Deepak J

Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while you’re leaving this institute as a Professional.

Priti Bhor

This is the best Institute in Pune. I have completed MT Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂

Amit Ranade

One of the best digital marketing institute covered each & every topic. Staff with bulk of knowledge & experienced faculties. Flexible batches (branches as well). Provides 100% placement assistance. Wonderful learning experience.

Sara Ansari

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