What is Email Marketing?
A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people