Email Marketing Courses

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance the customer relationship

Placing your marketing messages or advertisements in emails sent by other people

Why Email Marketing?

Easy way to reach Customer.
Effective ways to keep Customers Informed.
Email Coupons leads to larger sales drive
Easy to customize and integrate into other marketing tactics.
Inexpensive with greater Conversion Rate.
Far more space for Content compared to Text Messages
Easy way to reach Mobile Customers

Benefits of Email Marketing:

Low Cost
Targeted Audience
Calls to Action
Easy to Create
Easy to Target
Easy to Share
Global Reaches
Immediacy
High Return on Investments
Segmentation

Job Opportunities

Marketing Campaign Manager
Digital Marketing Analyst
Social Media Expert
Web Marketing Advisor
Internet Marketing Consultant
Online Marketing Manager
Web Marketing Analyst
Online Marketing Executive

Course Features

Work on Live projects
60% theory and 40% practicals
Get 100% job assistance till you land a job
Free WI-Fi
Get assistance in certification programs
Learn from industry experts.

Topics Covered

1. Email Marketing- An overview

Introduction to Advanced Email Marketing
Fundamentals of Email Marketing
Email Best Practices and Myths
Bulk Email concept
Things you can do with Emails

2. Elements of Marketing Emails

Advantages of the different text formats (HTML or Plain Text)
Permissions & E-permissions
Frequency & Ethics of Newsletters
Defining your Goals
Email Marketing Strategies

3. Build your Email List

Learn ways to build your email list
Build your email list through a website subscribe form
Segmentation
Active Users

4. Measuring your Email Campaign’s Success

Open rates, click-through-rates, unsubscribe rates, conversion rates, and
bounce rates.
A/B Split Testing
How to deal with Spam Filter
Choosing your metrics
Tracking Landing Pages
Analyzing Test Results
Setting your Budget