Email Marketing Courses

Courses Info

What is Email Marketing?

Social media optimization courses

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
Sending emails designed to encourage customer loyalty and enhance the customer relationship
Placing your marketing messages or advertisements in emails sent by other people

Why Email Marketing?

Easy way to reach Customer.

Effective ways to keep Customers Informed.

Email Coupons leads to larger sales drive

Easy to customize and integrate into other marketing tactics.

Inexpensive with greater Conversion Rate.

Far more space for Content compared to Text Messages

Easy way to reach Mobile Customers

Benefits of Email Marketing:

Low Cost
Targeted Audience
Calls to Action
Easy to Create
Easy to Target
Easy to Share
Global Reaches
Immediacy
High Return on Investments
Segmentation

Job Opportunities

Marketing Campaign Manager
Digital Marketing Analyst
Social Media Expert
Web Marketing Advisor
Internet Marketing Consultant
Online Marketing Manager
Web Marketing Analyst
Online Marketing Executive

Course Features

Work on Live projects
60% theory and 40% practicals
Get 100% job assistance till you land a job
Free WI-Fi
Get assistance in certification programs
Learn from industry experts.

Topics Covered

Email Marketing- An overview

Introduction to Advanced Email Marketing
Fundamentals of Email Marketing
Email Best Practices and Myths
Bulk Email concept
Things you can do with Emails

Elements of Marketing Emails

Advantages of the different text formats (HTML or Plain Text)
Permissions & E-permissions
Frequency & Ethics of Newsletters
Defining your Goals
Email Marketing Strategies

Build your Email List

Learn ways to build your email list
Build your email list through a website subscribe form
Segmentation
Active Users

Measuring your Email Campaign’s Success

Open rates, click-through-rates, unsubscribe rates, conversion rates, and
bounce rates.
A/B Split Testing
How to deal with Spam Filter
Choosing your metrics
Tracking Landing Pages
Analyzing Test Results
Setting your Budget

Google Certified Students

Certified Trainers

Rohit Shelwante

Digital Marketing Trainer

Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.

Gautam Kumar

Digital Marketing Trainer

An Engineering graduate with a cumulative 6 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. He brings the greatest technical skill set related to online marketing. As an experienced trainer, he teaches the website design, advertising and digital marketing theory to improve the branding. He is committed to the core and ever-striving for continuous development of relevant skills in the students; through innovative concepts and methods regarding content and application. He is a hard working trainer who believes in transforming the right knowledge. The high level of business acumen and experience in leading new initiatives in technology and go to market strategies. He is also best in building strategies for online lead generation using digital media platforms. Gautam is a performance marketer with an intense experience in digital marketing and has previously worked with e-commerce startups & agency-side for mid-sized businesses. He is always passionate towards learning and bringing the new ideas which makes him famous among the candidates.

Ashwani Paswan

Digital Marketing Trainer

Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.

Swapnil Narake

Digital Marketing Trainer

A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.