Digital Marketing Crash Course

Digital Marketing Crash Course

Courses Info

 Digital Marketing Crash Course Content & Schedule:

Course Duration: 4 Weekends   

Batch Time: 1 PM – 4 PM (Sat & Sun)

Digital Marketing Crash Course Fees: 9000/-

Start Date: 22nd July 2017

Sr. No. Topic Lectures
1 Introduction to Digital marketing Week 1 Lecture 1
2 Search Engine Optimization Week 1 Lecture 1
  Introduction to SEO & SEO Working Week 1 Lecture 1
  Keyword Research & Analysis, Keyword Planner Week 1 Lecture 1
  Types of keyword, Keyword Density Week 1 Lecture 1
     
3 Website , Domain, Hosting Week 1 Lecture 2
  Word press – Blog creation & update Week 1 Lecture 2
4 On Page Optimization Week 1 Lecture 2
  Meta Tags, Re-directions , Errors – 301/302 Week 1 Lecture 2
  Canonical , Spiders , SEO Techniques Week 1 Lecture 2
  Robots , Sandbox Effect, Alexa Week 1 Lecture 2
     
5 Google Algorithms Week 1 Lecture 3
  Google Panda, Penguin, Humming Bird, EMD Week 2 Lecture 3
  Latent Symantec, Query Deserve Freshness, MG Week 2 Lecture 3
6 Sitemaps & Best SEO Practices Week 2 Lecture 3
7 Google Analytics Week 2 Lecture 3
  Account / Property Management , Analysis Week 2 Lecture 3
  Web Tracking, Annotations, Admin Panel Week 2 Lecture 3
8 Google Webmasters Week 2 Lecture 3
  All Technical issues, Tags , Site links, Indexing Week 2 Lecture 3
     
9 Off Page Optimization Week 2 Lecture 4
  Page Rank, Domain Age & Authority Week 2 Lecture 4
  No follow/do follow, Search Engine Submission Week 2 Lecture 4
  Directory Submission , Social Bookmarking, Week 2 Lecture 4
  Document Submission, Classifieds, Business Listing Week 2 Lecture 4
     
10 Social Media Optimization Week 3 Lecture 5
  Types of posting, Techniques & tools , Content Week 3 Lecture 5
  Facebook – Ac / Company Page creation, Insights Week 3 Lecture 5
  LinkedIn – Ac / Company Page creation & Handling Week 3 Lecture 5
  Twitter -Ac creation & handling, Hash Tags, Trends Week 3 Lecture 5
  You Tube – Channel Creation / Video Uploading Week 3 Lecture 5
     
11 Social Media Paid campaigns Week 3 Lecture 6
  Facebook – Targeting , Objectives, Ad creation Week 3 Lecture 6
  Bidding, Analysis, Billing Week 3 Lecture 6
  LinkedIn –  Targeting , Objectives, Ad creation Week 3 Lecture 6
     
12 Google AdWords Week 4 Lecture 7
  Account set up, Creating campaigns, Types Week 4 Lecture 7
  Ad groups , Ads – Types, Ad creation , Gallery Week 4 Lecture 7
  Text ad, Image ad, video ad, Light box ads Week 4 Lecture 7
  Bidding & budgets , Ad scheduling , Keywords Week 4 Lecture 7
  AB testing, contextual Targeting , Bid Types Week 4 Lecture 7
  Quality score & its importance , Tracking Week 4 Lecture 7
     
13 Google Tools – AdWords Editor, My Client Centre Week 4 Lecture 8
14 Introduction to Email Marketing, Tools & Ethics Week 4 Lecture 8
15 Other Digital Marketing Techniques & Tools Week 4 Lecture 8
16 Resume Building & Interview Tips Week 4 Lecture 8
17 Google AdWords & Analytics Exams Guidelines Week 4 Lecture 8