Machine Learning Courses in Pune

EMAIL MARKETING COURSESHighlights of Python Machine Learning Training

This course will take you from zero to Python & Machine Learning hero in 45 days.
Learn Python from scratch and apply it to real Machine Learning problems.
Training Spread over 6 weekends to give you all required time for exercises and theory.
Training delivered in a “Live Online” session by a very experienced trainer from the United States.
After every weekend get a comprehensive assignment to further solidify your learning.
Lifetime access to recorded training session videos, so learning stays with you.
In-depth learning and practicals of Supervised & Unsupervised Learning.
Once you finish this course you would have taken a giant leap towards the future of data analysis.

Why Python Machine? 

Machine learning experts have huge employment opportunities

Over 150,000 jobs available in Data Science.

Benefits of Machine Learning:

Job Opportunities
MACHINE LEARNING COURSES IN PUNE

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Course Features
MACHINE LEARNING COURSES IN PUNE

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Topics Covered
  • Types of data
  • Measures of central tendency and dispersion
  • Statistical Graphics
  • Binomial Distribution
  • Poisson Distribution
  • Normal Distribution
  • R Programming
    • Data Types
    • Reading data, Subsetting Data
    • Visualizing the Data
  • Estimation Theory

 

      • Sampling Distribution
      • Point Estimation
      • Interval Estimation

 

  • Testing of Hypothesis

 

    • Inference about one population means
    • Inference about two populations means
    • Analysis of Variance Concept
  • Correlation coefficient
  • Simple Linear Regression
  • Multiple Linear Regression
  • Logistic Regression
  • Moving Average
  • Simple Exponential Smoothening
  • Holt-Winter’s Method
  • ARIMA Models
  • Supervised Learning

 

      • Naïve Bayes Algorithm
      • K-nearest Neigbour Algorithm
      • Decision Trees ( SingleTree )
      • Random Forest
      • Support Vector Machines
      • Linear Discriminant Analysis
      • Neural Network
      • Model Ensembling
        • Bagging
        • Boosting
        • Stacking

 

  • Unsupervised Learning

 

    • Cluster Analysis
      • Hierarchical Clustering
      • K-means Clustering
    • Association Rules Mining
    • Principal Components Analysis
  • Natural Language Processing
  • Term Document Matrix
  • TF-IDF
  • Word Cloud

FREQUENTLY ASKED QUESTIONS

Is demo Session free for Machine Learning Courses ?

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Is there any Flexible Timing for working professionals ?

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Can we come and see your offices ?

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

Who is the faculty? Are they qualified to give training for Machine Learning Courses ?

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

What locations do you cover ?

We cover up 4 prime locations in Pune those are  Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.

Where and when can I take an exam ?

You can attend the examinations at any centers of School of Digital Marketing.

Who can pursue the Machine Learning courses ?

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Do we need a laptop to start this course? Do we need Internet connection? You People provide it ?

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

What are the differences between your courses and that of other institutes ?

The topics would be the same, more or less. The major difference we think we have is; Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Can I get Job Assistance from your side after completing the course ?

Yes, we provide 100% of job assistance until you get placed.

What if I miss the lecture ?

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

What are your payment terms and what are payment modes are available ?

You can pay online with a credit card or a debit card, net banking or EMI alternative.

Who are your students ?

our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or  interested in pursuing in digital marketing course.

Which certification you covered ?

Do I need a technical knowledge ?

No, You just need to have the basic browsing knowledge & rest will take care of.

Can I work as freelancer or self-employed individual ?

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Do you provide any Training Material for Machine Learning Courses?

Yes we provide training material. We provide soft copy of notes.

Will we get any support from you people in future if I start my business ?

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

Web Analytics Courses

School of digital marketing - seo coursesSearch Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content.

Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.  We do provide SEO training in pune at our tilak road institute and the other institute is in dadar (Mumbai) Below are the details of the whole course content.

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  1. Google Analytics – Overview.
  2. Set up Tracking Code.
  3. Real Time Data Collections.
  4. Manage Users.
  1. Navigating Google Analytics
  2. Sessions
  3. Users
  4. Bounce Rate%
  5. Traffic Source
  6. Content View
  7. Real Time Visitors
  8. Demographic Targeting
  9. Geo Targeting
  10. Location Targeting
  1. Traffic Reports
  2. Events Tracking
  3. Customization Reports
  4. Actionable Insights
  5. Making Better Decisions
  6. Comparision Reports
  1. Goals & Funnels
  2. Conversion Tracking
  3. Admin Tab
  4. Filters
  5. Custom Alerts
  6. Annotations
Google Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Email Marketing Courses

What is Email Marketing?

Social media optimization courses

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

The Email Marketing course provides vital information about how to stop Emails going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspects of email marketing like tracking, conversions and building designer newsletter templates.

  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people

Why Email Marketing? 

Easy way to reach Customer.

Effective ways to keep Customers Informed.

Email Coupons leads to larger sales drive

Easy to customize and integrate into other marketing tactics.

Inexpensive with greater Conversion Rate.

Far more space for Content compared to Text Messages

Easy way to reach Mobile Customers

Benefits of Email Marketing:

  • Low Cost
  • Targeted Audience
  • Calls to Action
  • Easy to Create
  • Easy to Target
  • Easy to Share
  • Global Reaches
  • Immediacy
  • High Return on Investments
  • Segmentation

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails
  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies
  • Learn ways to build your email list
  • Build your email list through a website subscribe form
  • Segmentation
  • Active Users
  • Open rates, click-through-rates, unsubscribe rates, conversion rates, and
    bounce rates.
  • A/B Split Testing
  • How to deal with Spam Filter
  • Choosing your metrics
  • Tracking Landing Pages
  • Analyzing Test Results
  • Setting your Budget
Google Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Google PPC Training Course Content

What is Google Pay per Click (PPC?)

SEMLet’s first discuss how many searches you see in major search engines. Let’s take an example of Google.

You have Organic Results, than you have Paid Results, Google Places and Google Product Lists Results

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. SO it means through organic which is SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition. That’s not a case in Google ppc, you pay to Google for specific keywords to display your listing in top, and every time a user clicks on the paid listing, your are charged.

Example: You working for a real estate firm. Let’s say ABC Builders and they want their website to get into Google search for a keyword (2 bhk flats in Pune ) keyword is also called as query. Now this would be very difficult through SEO because it make take months and months to show in organic. Here comes Google PPC in picture where the builder will create a paid campaign and pay for the keyword (2 bhk flats in pune ) and display his ad in search results. Now he will only pay when someone clicks on his paid ad So it’s a win win situation for all the searcher gets the website, the real estate company gets one lead, Google generates revenue from this.

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  1. Ad-Words Account Setup
  2. Creating Ad-Words Account
  3. Ad-Words Dash Board
  4. Billing in Ad-Words
  5. Bidding Strategies
  6. CPC, ECPM, CPL & CPA
  7. Shared Library
  1. Adnetworks
  2. Publishers
  3. Advertisers
  4. Ad Inventory
  1. Video Discovery Ads
  2. Bumper Ads – 6 Sec Ads
  1. Creating First Campaign
  2. Understanding purpose of Campaign
  3. Account Limits in Ad-Words
  4. Location and Language Settings
  5. Networks and Devices
  6. Bidding and Budget
  7. Schedule: Start date, end date, ad scheduling
  8. Ad delivery: Ad rotation, frequency capping
  1. Demographic bidding (Display Only)
  2. Ad groups and Keywords
  3. Keywords Targeting
  4. Quality Score and Its Importance
  5. Keyword Types (Broad, Phrase, Exact and Negative)
  6. Placement Targeting
  7. Topics & Interest based Targeting
  1. Cost per Click (CPC) strategy
  2. Cost per Mile/thousand Impressions (CPM) Strategy
  3. Cost per Acquisitions(CPA) Startegy
  4. Cost per View (CPV) Strategy
  5. Return on Ads Spend(ROAS) Strategy
  6. Target Outranking Share Strategy
  7. Target Search Page Location Strategy
  8. Enhanced cost-per-click (ECPC) Strategy
  1. Text Ads
  2. Responsive Image Ads
  3. Video Ads (Skippable & Non-Skippable)
  4. Dynamic Search Ads
  5. Dynamic Ads
  6. Gmail Ads
  7. Lightbox Ads
  8. General Purpose Ads
  1. Remarketing
  2. Affinity Audience Targeting
  3. In-market Audience Targeting
  4. Gmail Users Targeting
  5. Location Based Targeting
  6. Contextual Targeting
  1. Conversion Tracking Code
  2. A/B Testing
  3. First Click Attribution Model
  4. Last Click Attribution Model
  5. Time Decay Attribution Model
  6. Linear Attribution Model
  7. Position Based Attribution Model
Google Adwords Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Social Media Optimization (SMO) Course

What is Social Media Optimization (SMO) Course?

Social media optimization coursesSocial Media is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social Media Training Benefits:

  • To Discover what your social media plan Should be
  • To Get Skills your Consultants don’t have
  • To Make your Job Easier everyday
  • To Become Go-To Social Media Resource
  • Get skills that are in Demand
  • Increase Profits and to achieve Business Goals

Why Social Media? And here is the data

Face book:  Active monthly users: 1.55 Billion.

YouTube:  Active monthly users: 1 Billion.

Google +: Active monthly users: 540 Million.

Instagram:  Active monthly users: 400 Million.

Twitter:  Active monthly users: 320 Million.

LinkedIn:  Active monthly users: 100 Million

Pinterest:  Active monthly users: 100 Million

Benefits of Social Media:

  • Free
  • Driving Traffic
  • Lead Creation
  • Engagement
  • Branding
  • Education
  • Gain valuable customer insights
  • Provide rich customer experiences
  • Find out what your competitors are doing
  • Share content faster and easier
  • Geotarget content

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
Topics Covered
  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • Establishing your online identity and message
  • The consolidated approach
  • Why should you blog and What should you to blog about?
  • The main types of blog post
  • Research methods for writing quality, timely content
  • Engaging your audience with video
  • Making best use of specific Social Media platforms
  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on
  • acebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • How can Facebook be used to aid my business?
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hashtags and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • Introduction to LinkedIn
  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on LinkedIn
  • Getting your message across on LinkedIn
  • Building your brand on LinkedIn
  • Creating the right profile: the cornerstone of your LinkedIn activity
  • Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new businesses.
  • Raising your profile and marketing yourself, your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Recommendations, messaging, endorsements and other on site tools
    Company tools and coordinating activities
  • An Introduction to YouTube
  • How to create a YouTube Channel.
  • Optimizing YouTube Channel.
  • How to gain more YouTube views & Subscribers.
  • How to work with your YouTube Audience
  • Annotations, Rich Cards & Associate Websites
Google Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
School of digital marketing - seo courses
Search Engine Optimization (Seo) Courses

search-engine-optimization-seoSearch Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content.

Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.  We do provide SEO training in pune at our tilak road institute and the other institute is in dadar (Mumbai) Below are the details of the whole course content.

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Topics Covered
  1. What are Search Engines and Basics?
  2. How Search Engines works?
  3. Popular Search Engines.
  4. Crawlers / Spiders
  5. Visibility on Search Engines
  1. What is Website?
  2. Working of Websites.
  3. Details about HTTP, HTTPS & FTP.
  4. How to register Site?
  5. Hosting of site?
  6. Domain Extensions and Sub-Domains
  7. HTML Basics
  8. Schema.org
  1. What is Keyword?
  2. What is Keyword Density?
  3. Various types of Keywords.
  4. Google trends
  5. Keyword Proximity
  6. Keywords Research & Analysis
  7. Google Sandbox effect
  1. Meta Tag Optimization
  2. Image optimization
  3. Creating/uploading Robots file
  4. Creating/uploading HTML & XML Sitemap
  5. Bold & Italic Tag
  6. What is Page Rank?
  7. 404 Error Redirects
  8. 301 / 302 redirection
  9. Competitor analysis
  10. Pre/post-website analysis
  11. Alexa report
  12. Some Common SEO tools & plug-ins
  13. Anchor Text
  14. Heading tag
  1. SEO Quake
  2. Semrush
  3. Alexa
  4. Moz
  5. Whois
  1. Blog Creation & Posting
  2. Article Submission
  3. Search Engine Submission
  4. Directory Submission
  5. Free Classifieds
  6. Forum Postings
  7. Social Bookmarking
  8. Documents / PPT & PDF Sharing
  9. Image Submissions
  10. Press Releases Submission
  1. What is Google Panda?
  2. What is Google Penguin?
  3. Google Rank Brain
  4. Google Humming Bird
  5. Query Deserve Freshness Algorithm
  6. Canonical Links
  7. What are Site Links?
  1. IIntroduction to Google Analytics
  2. Creating/uploading Google Analytics code
  3. Google Analytics Cookies
  4. Admin Section in Google Analytics
  5. Dimensions & Metrics
  6. Various reporting tabs
  7. What are Sessions, bounce rate, new v/s returning users ?
  8. Acquisitions from various channels, medium & sources.
  9. Custom Reporting in Google Analytics
  10. Goals & Funnels in Google Analytics
  11. Applying filters in google analytics
  12. Email Tracking in Google Analytics
  13. Conversion Tracking in Google Analytics
  14. What are Annotations in Google Analytics?
  1. Structure Data
  2. Schema.org & Microformats.org
  3. Structured data testing tool
  4. Rich Cards
  5. Data Highlighter
  6. Accelerated Mobile Pages (AMP)
  7. International Targeting
  8. Search Analytics
  9. Remove Url from Google Index
  10. Crawling Errors
  11. Fetch as Google
  12. XML Site map submission
  13. Robots tester
  14. Page speed Insight Tool
  15. Mobile usability Tool
Google Certified Students
Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Digital marketing Courses


digital marketing

Digital marketing is the most famous term for all of our online marketing efforts. School of Digital Marketing is one of the best leading Digital Marketing training institutes in Pune with 100% job assistance. Businesses leverage the digital channels via Google search, social media, email, and their websites to connect with their current and prospective customers.

School of Digital Marketing – Digital Marketing Training Institute in Pune believes in sharing the right knowledge to the candidates in order to build the best career in digital marketing. Digital education depends on the individual interest area and hence we have pre-designed course content. Digital marketing has become the mainstream in India where every business is stepping into the new strategy to build a high competitive strength. We provide the complete digital marketing training classes in Pune to the candidates and develop the strategy in their mind so they can add more value to the company.

Digital marketing training classes in Pune provides the digital marketing platform to the aspirants which plays a crucial role in monitoring things like website traffic, marketing strategy, sales conversions etc. Digital marketing consists of various online marketing tools like –

Search Engine Optimization (SEO) –

Search engine marketing (SEM)-

Content Marketing-

Pay-Per-Click (PPC)-

Social media-

Email Marketing –

Google Places

Web Analytics

Mobile SEO

School of Digital Marketing – A Digital marketing training institutes in Pune believes in sharing the right set of knowledge by providing the best digital courses in Pune under the nominal digital marketing training fees to the candidates in order to build the best career in digital marketing.

Digital marketing is both an art and a science. Successful marketing comes from analyzing and using the data in right format. Digital marketing classes in Pune helps to lead in the data driven analytics which is simply the observing customer’s behavior under the affordable digital marketing training fees. Learning from the behavior and execute in the further campaigns is the ultimate goal of the digital marketing courses in Pune. It drives the creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

Job Opportunities
MACHINE LEARNING COURSES IN PUNE
  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive
Course Features
MACHINE LEARNING COURSES IN PUNE
  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.
  • Google Analytics, Adwords & Mobile Certifications Covered.
Topics Covered
  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
  • To know more Details about SEO Click Read More.
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results
  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions
  •  What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.
  • To know more Details about SMO Click Read More

Facebook Campaign

  • Creating paid campaigns in Facebook
  • Audience targeting
  • Bids & Budget strategies
  • Page & Post boost
  • Event promotions
  • App promotions

LinkedIn Campaign

  • Creating paid campaigns in Linkedin
  • Audience targeting
  • Bids & Budget strategies
  • Create sponsored posts
  • Create ads for website promotions

Youtube Campaign

  • Campaigns includes Google PPC , Linkedin ,Youtube Video ,Facebook Campaign.
  • Benefits of Adwords compared to other Networks.
  • Adword setup , Creating  , Planing , Deployment,etc.
  •  To know more Details about SEM Click Read More
  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization
  • Engaging in a Dialog with Your Users
  • Taking Action with Conversion Strategies
  • PPC Conversion Strategies
  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
  • To know more Details about Email Marketing Click Read More
  • Understanding different devices
  • Mobilegeddon- A mobile algorithm
  • Deciding design patterns for mobile pages
  • Signal your configuration to search engines
  • Avoid common mistakes
Google Adwords Certified Students

Certified Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well – recognized Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 6.5 Years of rich experience with learnings and insights on digital marketing & ecommerce. Post his study, he honed skills in brand building and offline marketing by serving the organization for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in ecommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Ashwani Paswan
Digital Marketing Trainer
Ashwani is a certified Google Adwords/Analytics digital marketing trainer specialized in designing social media strategy for businesses. He has worked extensively on Google AdWords, DoubleClick for Search and supervised all the digital marketing operations at Nimble-hype. Being a Digital Marketing Enthusiast, brings a rich experience in Digital Marketing and Brand Management, specializing in Social Media Marketing. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 5+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.
Swapnil Narake
Digital Marketing Trainer
A Digital Practitioner with 10 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplays between them (SEO and SEM) to maximize the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver trainings in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.