AM/ Manager – Digital Marketing Specialist at Innovage Fintech, Mumbai

digital-marketing-jobs-in-MumbaiJob Description:
Areas of Responsibility- Key elements and required results of the role

-Developing, executing and delivering the company’s digital/online marketing strategy, through key marketing channels
-Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM
-Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets
-Ability to create campaign / ad group structure / keyword lists from scratch
-To review/analyse the performance of all sites and for campaign reporting. To ensure that revenue and costs per acquisition are managed along with delivery of ROI
-To review/analyse the performance of all sites and for campaign reporting
-To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage
-Ability to plan, develop, run and track various Social Media Campaigns
-Experience in managing Facebook, LinkedIn, Twitter and Google+ accounts
-Work closely with agency, vendors & partners to enhance ROI & performance of digital campaigns.
-Work with internal & external stake holders to increase acquisitions and improve conversion of website.
-Support marketing team and its functions to execute digital marketing campaigns.
-Co-ordinate with advertising agencies to execute & implement planned activities for digital marketing.
-Follow and get periodic reports from agencies & external stakeholders decided by the marketing team

Experience: 2 to 4 years
Industry:Banking / Financial Services / Broking
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role: Social Media Marketing Manager

Key skills:
Digital Marketing, Marketing Operations, Internet Marketing, Search Engine Marketing

Desired Candidate Profile:
UG: Any Graduate – Any Specialization
PG:Any Postgraduate – Any Specialization, Post Graduation Not Required
Doctorate:Doctorate Not Required

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