ADVANCED DIGITAL MARKETING COURSE FOR WORKING PROFESSIONALS

With the job landscape shifting dynamically, frequent layoffs and a shortage of jobs, it has become imperative for working professionals to up skill or cross-skill, or perhaps explore a different career altogether. Working professionals who want to move further up on the success ladder must know what’s trending in their industry and for that advanced digital marketing certification courses are best suited for them.

ADVANCED DIGITAL MARKETING CERTIFICATION COURSE CONTENT

  • Terminologies
  • Ad type – HSA and SPA
  • Bidding
  • Targeting
  • Optimization
  • What is Google Merchant Center?
  • What is Shopping Ads?
  • Requirement of Shopping Ads
  • Set up Merchant Center Account?
  • Product Data Specification
  • Feeds Overview
  • Building Product Data
  • Creation and Uploading Feed
  • Account Linking Google Ads and Google Merchant Center
  • Where Shopping ads appear
  • Introduction to Google Marketing Platform
  • Components of Google Marketing Platform
  • Introduction to Display And Video 360 Basic
  • Advertisers Overview
  • Campaign
  • Line Item
  • Insertion Orders
  • Inventory ( Marketplace ) – Preferred and Guaranteed Deals
  • Tracking ( Conversion and website traffic )
  • Custom Audience
  • Creatives
  • Introduction to Bing ads
  • Introduction to campaigns, ad groups, ads
  • Bidding, traffic estimation, and CPC strategy
  • Ad copy writing tips
  • Keyword research
  • Set Up
  • Ad policies
  • Targeting Types- Behaviour, Demographic, In Market, Context, Device, Custom Audiences
  • Dynamic search ads
  • keyword match types- Broad, Exact, BMM, Phrase
  • Expanded text ads, dynamic text insertion
  • Introduction to Catalogue Manager
  • What is Product Set ?
  • Product Catalogue
  • Collection Ads using Catalogue Sales
  • Dynamic Remarketing using Catalogue
  • Events tracking
  • Introduction to Native ads
  • Placements
  • Set up
  • Advertising: Principles, Concepts and Management
  • Media Planning
COURSE BENEFITS

Better job prospects

Today, digital marketing has applications in all industries and business functions. So, irrespective of the nature or profile of your job, it is necessary you upgrade your knowledge about digital marketing. Let’s say; you are an HR professional. These days, HR professionals are expected to understand which digital marketing or social media channels can reach out to prospective employees. You can stay abreast of the latest digital marketing methodologies and trends which revolve more around your expertise. So, if you learn advanced digital marketing certification course for working professional, you have better job prospects in your industry.

Adds Value to Resume

If you have been banking on the traditional job experience, tools and techniques, you are way behind in the job market. There is a high demand for working professionals who are equipped with digital marketing skills in their kitty. It signifies that you are a keen learner and follow the latest job requirement trends closely. A certificate course in digital marketing will be a welcome add-on to your resume.

Higher Pay

Looking for a reason for your next salary hike? Digital marketing can help you establish your additional skill set in this arena and keep you ahead of the rest. Thus, you can demand better pay and there is no reason why you would be denied that.

Difficulty Level: Working Professionals

Time Table

Date & Time Venue
Date: 30th March 2019

Time: 12 PM to 2 PM

Pyako Tower, 2nd Floor, Near Karve Putala, Pune 411038

 

ADVANCED DIGITAL MARKETING TRAINING WORKSHOPS

Digital Marketing Corporate Training
Digital Marketing Corporate Training
Our Trainers
Rohit Shelwante
Digital Marketing Trainer
Rohit Shelwante, a founder of the School of Digital Marketing, is a well recognised Google certified leader on imparting the knowledge and digital business strategy. He is a complete digital marketing trainer with 8 Years of rich experience with learning and insights on digital marketing & eCommerce. Post his study, he honed skills in brand building and offline marketing by serving the organisation for 4 years, and then turned himself into a digital marketing professional. This transformation enables him to understand and develop a 360-degree marketing plan & also challenges that people and organizations face when transforming to digital world. He has a great command over understanding the root cause of the business problem which makes him a perfect trainer. He leads in eCommerce and digital eco system building which helps him to achieve the digital marketing training objectives. Furthermore, he has been a digital marketing consultant for many advertising agencies & educational institutes to develop & execute their digital strategies, moreover he’s been conducting corporate training programs for middle level & C–suite executives.
Swapnil Narake
Digital Marketing Trainer
A Digital Marketing Head at Sahyadri Hospital with 7 years of experience in Business Development, Internet Marketing / Display Advertising, Strategic Planning, Media Planning, Search Engine / Social Media Marketing and Public Relation. Post his MBA from MIT School of Management, Swapnil worked for big organizations like Radio Mirchi, The Times of India Group, Sahyadri Hospital and many others to improve their digital marketing strategy and media planning. He has a very strong understanding of the users behaviour on Organic and Sponsored listings and bring out the best of the possible through interplay between them (SEO and SEM) to maximise the ROI. He has also successfully completed the Google certification in Adwords/Analytics. His deep understanding of consumer behaviour and love for imparting and sharing knowledge has enabled him to deliver training in various marketing arenas. He believes that working in an industry is a constant learning experience. With over 10 years of learning experience under his belt, he loves to consult brands to create a unique positioning in the online space by managing and executing multiple online portfolios right from online marketing to Mobile and Web UI/UX development.
Ashwani Paswan
Digital Marketing Trainer
Ashwani Paswan, being a Digital Marketing Enthusiast, brings a rich experience of 8+ years in Digital Marketing and Brand Management, specialising in Social Media Marketing. He is a certified Google Adwords/Analytics digital marketing trainer specialised in designing social media strategy for businesses. He has worked extensively on Google AdWords, Double Click for Search and supervised all the digital marketing operations at Nimble-hype.   He specialises in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands. He loves to ideate and contribute towards the development of digital marketing, and has 8+ years of experience in the online space, and his expertise lies primarily in Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people, playing in the free time and exchanging knowledge, experience on a Digital Marketing topics.