ADVANCED DIGITAL MARKETING COURSE FOR WORKING PROFESSIONALS
With the job landscape shifting dynamically, frequent layoffs and a shortage of jobs, it has become imperative for working professionals to up skill or cross-skill, or perhaps explore a different career altogether. Working professionals who want to move further up on the success ladder must know what’s trending in their industry and for that advanced digital marketing certification courses are best suited for them.
ADVANCED DIGITAL MARKETING CERTIFICATION COURSE CONTENT
- Ad type – HSA and SPA
- What is Google Merchant Center?
- What is Shopping Ads?
- Requirement of Shopping Ads
- Set up Merchant Center Account?
- Product Data Specification
- Feeds Overview
- Building Product Data
- Creation and Uploading Feed
- Account Linking Google Ads and Google Merchant Center
- Where Shopping ads appear
- Introduction to Google Marketing Platform
- Components of Google Marketing Platform
- Introduction to Display And Video 360 Basic
- Advertisers Overview
- Line Item
- Insertion Orders
- Inventory ( Marketplace ) – Preferred and Guaranteed Deals
- Tracking ( Conversion and website traffic )
- Custom Audience
- Introduction to Bing ads
- Introduction to campaigns, ad groups, ads
- Bidding, traffic estimation, and CPC strategy
- Ad copy writing tips
- Keyword research
- Set Up
- Ad policies
- Targeting Types- Behaviour, Demographic, In Market, Context, Device, Custom Audiences
- Dynamic search ads
- keyword match types- Broad, Exact, BMM, Phrase
- Expanded text ads, dynamic text insertion
- Introduction to Catalogue Manager
- What is Product Set ?
- Product Catalogue
- Collection Ads using Catalogue Sales
- Dynamic Remarketing using Catalogue
- Events tracking
- Introduction to Native ads
- Set up
- Advertising: Principles, Concepts and Management
- Media Planning
Better job prospects
Today, digital marketing has applications in all industries and business functions. So, irrespective of the nature or profile of your job, it is necessary you upgrade your knowledge about digital marketing. Let’s say; you are an HR professional. These days, HR professionals are expected to understand which digital marketing or social media channels can reach out to prospective employees. You can stay abreast of the latest digital marketing methodologies and trends which revolve more around your expertise. So, if you learn advanced digital marketing certification course for working professional, you have better job prospects in your industry.
Adds Value to Resume
If you have been banking on the traditional job experience, tools and techniques, you are way behind in the job market. There is a high demand for working professionals who are equipped with digital marketing skills in their kitty. It signifies that you are a keen learner and follow the latest job requirement trends closely. A certificate course in digital marketing will be a welcome add-on to your resume.
Looking for a reason for your next salary hike? Digital marketing can help you establish your additional skill set in this arena and keep you ahead of the rest. Thus, you can demand better pay and there is no reason why you would be denied that.
Difficulty Level: Working Professionals
|Date & Time||Venue|
|Date: 30th March 2019
Time: 12 PM to 2 PM
|Pyako Tower, 2nd Floor, Near Karve Putala, Pune 411038|