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1. Amazon Sponsored Ads
- Ad type – HSA and SPA
2. Google Product Listing ads - PLA
- What is Google Merchant Center?
- What is Shopping Ads?
- Requirement of Shopping Ads
- Set up Merchant Center Account?
- Product Data Specification
- Feeds Overview
- Building Product Data
- Creation and Uploading Feed
- Account Linking Google Ads and Google Merchant Center
- Where Shopping ads appear
- Introduction to Google Marketing Platform
- Components of Google Marketing Platform
- Introduction to Display And Video 360 Basic
- Advertisers Overview
- Line Item
- Insertion Orders
- Inventory ( Marketplace ) – Preferred and Guaranteed Deals
- Tracking ( Conversion and website traffic )
- Custom Audience
4. E commerce Analytics : Standard and Enhanced
5. BING Ads
- Introduction to Bing ads
- Introduction to campaigns, ad groups, ads
- Bidding, traffic estimation, and CPC strategy
- Ad copy writing tips
- Keyword research
- Set Up
- Ad policies
- Targeting Types- Behaviour, Demographic, In Market, Context, Device, Custom Audiences
- Dynamic search ads
- keyword match types- Broad, Exact, BMM, Phrase
- Expanded text ads, dynamic text insertion
6. Facebook Catalogue
- Introduction to Catalogue Manager
- What is Product Set ?
- Product Catalogue
- Collection Ads using Catalogue Sales
- Dynamic Remarketing using Catalogue
- Events tracking
7. YAHOO Advertising
- Introduction to Native ads
- Set up
8. Media Planning
- Advertising: Principles, Concepts and Management
- Media Planning