ADVANCED DIGITAL MARKETING COURSE FOR WORKING PROFESSIONALS
” Your paycheck is equivalent to your knowledge, know more “
We live in a world where knowledge is power and updating our skills a necessity. Update your skills with us. Join new Advanced Digital Marketing course in Pune & Mumbai at the Premium School of Digital marketing.
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ADVANCED DIGITAL MARKETING CERTIFICATION COURSE CONTENT
1. Amazon Sponsored Ads
- Terminologies
- Ad type – HSA and SPA
- Bidding
- Targeting
- Optimization
2. Google Product Listing ads - PLA
- What is Google Merchant Center?
- What is Shopping Ads?
- Requirement of Shopping Ads
- Set up Merchant Center Account?
- Product Data Specification
- Feeds Overview
- Building Product Data
- Creation and Uploading Feed
- Account Linking Google Ads and Google Merchant Center
- Where Shopping ads appear
3. DBM
- Introduction to Google Marketing Platform
- Components of Google Marketing Platform
- Introduction to Display And Video 360 Basic
- Advertisers Overview
- Campaign
- Line Item
- Insertion Orders
- Inventory ( Marketplace ) – Preferred and Guaranteed Deals
- Tracking ( Conversion and website traffic )
- Custom Audience
- Creatives
4. E commerce Analytics : Standard and Enhanced
5. BING Ads
- Introduction to Bing ads
- Introduction to campaigns, ad groups, ads
- Bidding, traffic estimation, and CPC strategy
- Ad copy writing tips
- Keyword research
- Set Up
- Ad policies
- Targeting Types- Behaviour, Demographic, In Market, Context, Device, Custom Audiences
- Dynamic search ads
- keyword match types- Broad, Exact, BMM, Phrase
- Expanded text ads, dynamic text insertion
6. Facebook Catalogue
- Introduction to Catalogue Manager
- What is Product Set ?
- Product Catalogue
- Collection Ads using Catalogue Sales
- Dynamic Remarketing using Catalogue
- Events tracking
7. YAHOO Advertising
- Introduction to Native ads
- Placements
- Set up
8. Media Planning
- Advertising: Principles, Concepts and Management
- Media Planning
COURSE BENEFITS
OUR TRAINERS
Rohit Shelwante
Digital Marketing TrainerAshwani Paswan
Digital Marketing TrainerSwapnil Narake
Digital Marketing TrainerGautam Sharma
Digital Marketing TrainerMahendra Patel
Digital Marketing TrainerSumit Gawali
Digital Marketing TrainerADVANCED DIGITAL MARKETING UPCOMING BATCHES
Batch Time | Start Date | Venue | Book Now |
---|---|---|---|
12 PM to 3 PM | Batch Start Date: 2nd November 2019 | 2061 Office No. 403, 4th Floor, Leela Apartment, Dake’s Class Chowk, Sane Guruji Road, Pune 30 | Contact Us |