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ADVANCED DIGITAL MARKETING COURSE FOR WORKING PROFESSIONALS

” Your paycheck is equivalent to your knowledge, know more “

We live in a world where knowledge is power and updating our skills a necessity. Update your skills with us. Join our new courses in Advanced Digital Marketing at the Premium School of Digital marketing.

With the job landscape shifting dynamically, frequent layoffs and a shortage of jobs, it has become imperative for working professionals to up skill or cross-skill, or perhaps explore a different career altogether. Working professionals who want to move further up on the success ladder must know what’s trending in their industry and for that advanced digital marketing certification courses are best suited for them.

ADVANCED DIGITAL MARKETING CERTIFICATION COURSE CONTENT

1. Amazon Sponsored Ads

  • Terminologies
  • Ad type – HSA and SPA
  • Bidding
  • Targeting
  • Optimization

2. Google Product Listing ads - PLA

  • What is Google Merchant Center?
  • What is Shopping Ads?
  • Requirement of Shopping Ads
  • Set up Merchant Center Account?
  • Product Data Specification
  • Feeds Overview
  • Building Product Data
  • Creation and Uploading Feed
  • Account Linking Google Ads and Google Merchant Center
  • Where Shopping ads appear

3. DBM

  • Introduction to Google Marketing Platform
  • Components of Google Marketing Platform
  • Introduction to Display And Video 360 Basic
  • Advertisers Overview
  • Campaign
  • Line Item
  • Insertion Orders
  • Inventory ( Marketplace ) – Preferred and Guaranteed Deals
  • Tracking ( Conversion and website traffic )
  • Custom Audience
  • Creatives

4. E commerce Analytics : Standard and Enhanced

5. BING Ads

  • Introduction to Bing ads
  • Introduction to campaigns, ad groups, ads
  • Bidding, traffic estimation, and CPC strategy
  • Ad copy writing tips
  • Keyword research
  • Set Up
  • Ad policies
  • Targeting Types- Behaviour, Demographic, In Market, Context, Device, Custom Audiences
  • Dynamic search ads
  • keyword match types- Broad, Exact, BMM, Phrase
  • Expanded text ads, dynamic text insertion

6. Facebook Catalogue

  • Introduction to Catalogue Manager
  • What is Product Set ?
  • Product Catalogue
  • Collection Ads using Catalogue Sales
  • Dynamic Remarketing using Catalogue
  • Events tracking

7. YAHOO Advertising

  • Introduction to Native ads
  • Placements
  • Set up

8. Media Planning

  • Advertising: Principles, Concepts and Management
  • Media Planning

COURSE BENEFITS

Better job prospects

Today, digital marketing has applications in all industries and business functions. So, irrespective of the nature or profile of your job, it is necessary you upgrade your knowledge about digital marketing. Let’s say; you are an HR professional. These days, HR professionals are expected to understand which digital marketing or social media channels can reach out to prospective employees. You can stay abreast of the latest digital marketing methodologies and trends which revolve more around your expertise. So, if you learn advanced digital marketing certification course for working professional, you have better job prospects in your industry.

Adds Value to Resume

If you have been banking on the traditional job experience, tools and techniques, you are way behind in the job market. There is a high demand for working professionals who are equipped with digital marketing skills in their kitty. It signifies that you are a keen learner and follow the latest job requirement trends closely. A certificate course in digital marketing will be a welcome add-on to your resume.

Higher Pay

Looking for a reason for your next salary hike? Digital marketing can help you establish your additional skill set in this arena and keep you ahead of the rest. Thus, you can demand better pay and there is no reason why you would be denied that.

OUR TRAINERS

Rohit-Shelwante-Trainer

Rohit Shelwante

Digital Marketing Trainer

Ashwani-Paswan-Trainer

Ashwani Paswan

Digital Marketing Trainer

Swapnil-Narake-Trainer

Swapnil Narake

Digital Marketing Trainer

Gautam-Sharma-Trainer

Gautam Sharma

Digital Marketing Trainer

Mahendra-Patel-Trainer

Mahendra Patel

Digital Marketing Trainer

sumit-gawali-trainer

Sumit Gawali

Digital Marketing Trainer

ADVANCED DIGITAL MARKETING UPCOMING BATCHES

Batch Time Start Date Venue Book Now
12 PM to 3 PM Batch Start Date: 13th April 2019 Office No. 102, Eiffel Square Building, Opp Tilak Smarak Mandir, Tilak Road, Pune 30 Contact Us

Student Reviews

I have been learning SEO in SDM Kothrud Branch from last 8 days...Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration... I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..

Deepak J

Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while your leaving this institute as a Professional.

Priti Bhor

I am very lucky to become a part of School of Digital Marketing..if you want to become digital marketer then SDM is best institute in Pune..Covers all the topics & Clears all the doubts...Rohit sir is excellent.

Kamlesh Khairnar

This is the best digital marketing class in pune.The staff is so friendly and always there to help

Mukskan Kuthwad

This is the best Institute in pune. I have completed mt Digital Marketing course from here. They have experienced faculty of industry. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂

Amit Ranade

It has been a great learning experience with SDM. faculties are good. Flexible Classes and i have got good guidance from the industry experts.

Tanvi Patel

School of digital marketing has the best faculties and teaching method... they teach you in easy and understanding words. Best institute for digital marketing. all faculties are very friendly & hardworking.

Priya Vanve