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A Guide to SEO Skills Needed for a Successful Career in SEO and How You Can Started Today
  • Christina D'Souza
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A Guide to SEO Skills Needed for a Successful Career in SEO and How You Can Get Started Today

A Guide to SEO Skills Needed for a Successful Career in SEO and How You Can Started Today

What is SEO?

Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
The higher ranked on search engine results pages (SERPs) and more frequently a site appears in search results, the more visitors it will receive from the search engine’s users; these visitors are referred to as “search engine traffic”. The goal of SEO is to convert that traffic into customers.

SEO works by improving both positive and negative aspects that affect a site’s ranking on search engines. It improves the relevancy and authority of an online presence by using relevant keywords, unique copy, well-designed content, and other tactics.

SEO Skills Needed for a Successful Career in SEO

How to Start a Career in SEO?

A career in SEO gives you many different options to choose from. You can get a job at an agency as a digital marketer or at a software company where you will manage the search engine optimization campaigns for their clients. Or you can work for yourself as an independent contractor and promote your own services or try your luck on freelancing sites like Upwork, Freelancer, Fiverr, and Peopleperhour.

To start with the basics, people who are skilled in the English language are usually preferred for the job of an SEO writer or copywriter since the field heavily depends on these skills. But if you want to try your luck and think that your skillset is good enough to get ahead then go ahead!

One of the biggest misconceptions when it comes to SEO is that you need to be a technical person to do it. However, this is not true. You can still be an SEO professional without knowing anything about coding or programming.
Since SEO has become so important for businesses and individuals alike, it’s a good idea for everyone to know how SEO works and what they can do to improve their rankings.

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What is on-page SEO?

The term “On-Page SEO” was coined by the acronym “SEO”, which stands for Search Engine Optimization. On page SEO refers to the optimization of pages on a website.

On-page SEO is the process of optimizing the content and website structure of a given webpage in order to rank higher in search engine results pages (SERPS), such as Google, Bing, Yahoo!, etc., for keywords relevant to that webpage.

On-Page SEO is an important and integral part of online marketing that should not be overlooked by any company. There are many factors that contribute towards a webpage’s ranking on Google’s SERPs, which means there are many ways for marketers and businesses to increase their rankings – some more effective than others. What those factors are will be discussed

On-Page SEO Elements

High-Quality Page Content: Page content is the Oxygen of on-page SEO. It tells both readers and search engines what your website and product are all about.

The first step for high-quality page content is to have a well-written introduction. The introduction should be short and concise, but it should also capture the reader’s attention. This is the perfect opportunity to use a hook sentence or two, which will hopefully intrigue the reader enough to keep reading.

The second step for high-quality page content is to make sure that you are keeping your audience in mind. You need to make sure that your content is relevant and interesting for them, so they will want to read it and share it with their friends and family.

The third step for high-quality page content is making sure you are using quality sources. It can be tempting to cite a blog post or article from another website as your source, but if you are going to do that

you can read our blog Specially on On-Page SEO Ranking Factors

1) Page Titles

Page Titles need to be descriptive and engaging enough to make people want to click on it.
The page title should tell the reader what the content is about. For example,”How to Become a Digital Marketing Freelancer” or “How to Choose the Right Digital Marketing Channels for Your Business?

The first thing a user sees on your website is the one-line description that becomes the title of your page. It should be under 60 characters and to the point. It should also give the reader some insight into what they can expect to find on this page.

The importance of an appropriate and catchy title is huge for generating traffic on websites, so it’s key not just to focus on the title but also make sure that it will serve a practical purpose for your users.

Title tags are not only important for getting more people to visit to your website, but also have other advantages such as influencing search engine algorithms and boosting conversion rates.

Page Title and Description
2) Meta Descriptions

Meta descriptions are the short, yet powerful sentences that show up under a website’s URL on the search engine results page. They are often overlooked by content writers and marketers, but they can be a great way to catch a searcher’s attention.
Meta descriptions should be concise, and relevant and provide information about what is on the page. They should be between 150-160 characters long and contain keywords for better search engine optimization.

Meta descriptions tell the reader what the webpage is about and persuade them to click. Since search engines are becoming more powerful on a daily basis, it’s important to have meta descriptions that effectively describe your website and help your website rank higher in search engine results pages (SERPs).

A meta description should be well-written and concise. It should include keywords that are important to the website while providing an accurate summary of what one can expect when they click on this link.

3) Headers

Headers, also known as body tags in HTML elements like <h1>, <h2>, and many more, Header tag also help full for organize your content and find the main topic. for exampel, Digital Skills: What Top Agencies Look for When Hiring in 2022? </h1>

Headers are one of the most important elements on a page. They should grab the attention of the viewer and serve as a call to action, enticing them to read more about your content.

When deciding on a header, you want to keep in mind what your post is about, who it’s for and what tone you’re trying to convey. All these things should be considered before choosing a header that could limit what you write.

Different headers can be used for different purposes. For example they can be used as an introduction or conclusion, they could introduce an idea or highlight it when transitioning between sections, or they can include keywords that describe the article’s content in order to get more attention from search engines.

Headers should also make use of social media icons and hashtags too

Heading Tag
4) Image Alt-text

Image alt-text is a text description of an image. It is used to provide additional information about the image, such as its context, meaning or relevance. Image alt-texts are also used to create a link between the image and a web page’s content.

Alt text should be concise and descriptive enough for people who are unable to see the image. It should also be easy for search engines to find it when they crawl through your site’s content.

“Do’s for adding Image Alt-text?”

  • Make it descriptive and specific.
  • Make it contextually relevant to the broader page content.
  • text shorter than 125 characters.
  • Use keywords sparingly
5) Structured Markup

Structured markup is a way to represent data and information on the web.

There are many benefits of structured markup. It can be used to make it easier for search engines to interpret the content on your website. This will help with SEO and will increase the likelihood that your site will be found in search results.

It also makes it easier for people with disabilities to interact with web pages, since they can access the information in a more logical order.

6) Page URLs

The URL is the web address for a website or a document on the internet. The address that appears in the browser’s window, like http://www.example.com/, is your computer’s way of telling you where to find the page you want to see.

Every page on the World Wide Web has a unique URL and usually one or more URLs associated with it – links in other places, such as email messages or search results, that send people to that same page on the web.

The most common type of URL is HTTP, which is used to retrieve webpages from a server. URLs can also be FTP (File Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure).

A few ideas on how to write SEO-friendly URLs

  • Remove the extra, unnecessary words.
  • Use only one or two keywords.
  • Make your website secure by adding an SSL Certificate so it will be seen as HTTPS,
  • as Google now uses that as a positive ranking factor
7) Internal Linking

Internal linking is the practice of linking from one page to another on the same website.

One of the most important aspects of SEO is internal linking. Internal links are a good way to tell Google that this page is relevant to a certain topic, and it will help your page rank higher in search engine results pages.

The best way to do this is by using keyword-rich anchor text in your links. So instead of just writing “click here”, you would write “Click here for more information”. This will make it easier for Google’s crawler bots to understand what your site is about, and they’ll be more likely to rank you higher in their SERPs.

Check out our blog on: Top Career Options in Marketing & Advertising [For Freshers & Experienced]

WHAT IS OFF-PAGE SEO?

Off-page SEO is a way of improving the ranking of a website by utilizing the power of other websites to link back to it. This can be done through guest blogging, social media, or creating press releases.

Off-page SEO is an important part of search engine optimization (SEO) and it is often misunderstood. It is not an alternative to on-page optimization (e.g., title tags, meta descriptions, and keyword tags), but rather a complement. Off-page SEO includes all of the following:

1) Creating links from other websites to your site;

2) Influencing people who are linking to your site;

3) Influencing people who are linking from your site to other sites;

4) Influencing search engines by using keywords in

Off-page SEO Elements

1) Domain

A domain is very important in the field of web development.

There are a lot of different domain registrars where you can purchase your domain. You should consider what kind of domain name you want to get and how much money you want to spend on it.

A domain is a term that refers to the area of knowledge or expertise that a person or group has. Domain names are often used for websites, email addresses, and other Internet resources.

A domain name identifies either an individual host computer or an entire network. It can be used in a hierarchical manner to identify more than one level of domain within the same authority.

Domain Name
2) Domain Authority

The Domain Authority is an international certification and accreditation agency for the industry of domaining. It manages and operates the .domea domain name registry.

The Domain Authority is a global association that was created to oversee and manage the operations, policies, procedures, legal obligations, rules and regulations of the .domea domain name registry. The primary responsibility of this company is to protect against unauthorized registration of any domain names in the country code top-level domain namespace.

Their main purpose is to make sure that there are not any illegal or valid domains on their system that could be detrimental to the safety of people’s information.

Through this organization, they help ensure that all laws are followed by holders and registrants in order for them to be accredited

3) What Are backlinks?

Backlinks are links from one website to another. They are a measure of how well-known and popular a site is. The more backlinks a site has, the higher its rank in search engines such as Google or Bing.

The importance of backlinks cannot be overstated because they are the backbone of the internet. With enough backlinks, you can rank your website on page one of Google searches for any keyword you want.

A Backlink is also another term for referring someone to another website or article, which is often achieved by using hyperlinks in written text.

There Are Two Types of Link

I) DOFOLLOW Link

DOFOLLOW links are links that you can use to link to other sites on the web.

A Dofollow link means a link that passes PageRank from one website to another. This is a good way for SEO purposes because it will help your site rank higher in search engines when you use Dofollow links.

II) NOFOLLOW Link

The NOFOLLOW attribute was created by Google in order to stop webmasters from using the LINK element for PageRank sculpting. This is done by adding a NOFOLLOW attribute to links that are not supposed to pass PageRank.

One of the most common uses for this is when linking to a homepage that has many links on it and you want the link you are adding to not be followed.

What Are Link Building Activities?

Link building is a process of earning links from other websites. When you build links to your website, you are creating a bridge between your site and other sites on the web. This creates an opportunity for more people to find your site and visit it.

In order to achieve this, you need to make sure that the link that you get is quality and not spammy. This will help increase your ranking in search engines like Google, Bing etc.

The best way to start link building is by finding high-quality websites in the same niche as yours and reaching out to them with a request for linking up with them.

1) Guest Blogging

Guest blogging is a great way to establish yourself as an expert in your field and build your personal brand.

Guest blogging is one of the best ways to build an online presence and get your blog or website noticed. It’s also a great way to generate traffic, leads, and backlinks for your website.

Guest blogging can be done for free by submitting guest posts on other blogs or websites in the same niche as you. You can also do it for money by writing sponsored posts on behalf of brands that need content written about their product or service.

2) Outreach

Outreach is a key part of any blogger’s job. It is an essential tool for expanding their network and building connections with other bloggers.
The first step in any outreach campaign is to research the bloggers you want to reach out to. Once you have identified your targets, it’s time to think about how you want to introduce yourself and your blog. You should also consider what type of email you should use, as this can make all the difference in whether or not you get a response from your outreach targets.

3) influencer Outreach

Influencer outreach is a common tactic used to generate publicity for a particular product, service or campaign.

Influencers are specific types of people that have followership over a large number of people who are likely to be interested in the product or service being advertised.

The goal is to find an influencer and contact them about your product or service, then hope for a positive response. If the influencer agrees, they will post your content on their social media platform.

4) Article Submission

The article submission is the most important part of an SEO strategy. It is the first thing that will be seen by a search engine crawler and it is also what will be seen by potential readers.

The article submission process has changed over time and with the introduction of platforms like Medium, it has become easier for content creators to submit their work.

AI writers can help with article submission in a number of ways: they can generate content ideas and then write articles on behalf of humans, they can provide assistance to human writers who are struggling with writer’s block or they can even generate articles automatically based on keywords and topics.

5) Comment posting

Comment posting is a strategy used by marketers to get a response from their audience. It is often used in the form of a question or a request for feedback.
There are different ways to submit a comment. The most common way is through social media, such as Facebook or Twitter, in which you can share your opinion on posts and upload links to them. However, the links are not open in the social media app so you would need to click on them separately in order to see what it is about.

Some people also choose to comment by emailing the author of the post and discussing their opinions with them – this type of commenting is also called “replying” or “feedback” instead of commenting because it doesn’t have any response from other readers on the site.

6) Forum Submission

A forum is a type of website that is designed for people to discuss topics in a structured way.
Forums offer a quick and easy way to get noticed and get your content in front of the right people. The best part is that it’s free!

Forums present opportunities for your business to interact with potential customers and influencers. While also giving you an opportunity to introduce yourself to the community.

There are several forums that are worth considering depending on what you want from your marketing campaign. If you want to gain visibility, try submitting your content on a few of the large social communities like Reddit or LinkedIn.

7) Broken link

If a link is broken, people cannot visit the content on another website. It is important to have links that are unbroken so that people can find the content they are looking for. This can be done by checking links to make sure they work before posting them or by using a link checking tool like Can I Link?

Links can also be broken if the domain name has changed or if someone has deleted the webpage.

What is Technical SEO?

Technical SEO is a set of best practices that can help to optimize a website for search engines and make it easier to find in the search engine rankings.

Technical SEO is one of the most important aspects of the internet marketing process. It includes many different tasks, including on-site optimization, site structure, content optimization, and backlinks.

TOP 8 Technical SEO Elements

1) Site Structure and Navigation

Site Structure and Navigation are a very important part of any website. It is the first thing that users see when they visit your site. A good navigation system can make it easier for visitors to find what they are looking for and they will be more likely to return to your site in the future.

The main goal of navigation is to help visitors find what they are looking for. A good navigation system should be easy to use and provide an intuitive experience that makes it easy for visitors to navigate around the site.

2) Crawling, Rendering, and Indexing

Crawling, Rendering and Indexing are the three core steps in the process of getting your site indexed in search engines. The first step is to crawl the site, which is when a robot or web crawler scans through the content on your site and records it. The second step is to render that content into something a search engine can read, which is called rendering. And finally, this information needs to be indexed by a search engine so that it can be found easily by people using their search engine.

The crawler will fetch all of the pages on your website and then parse them for text-based content such as HTML tags and metadata. It will also follow any hyperlinks on those pages that lead to other pages on your website or offsite

5) Thin and Duplicate Content

One of the biggest challenges that webmasters face is not just generating content at scale but also ensuring that the content is unique and engaging.

Duplicate content is an issue every website needs to take seriously. Duplicate content means that your website has two or more parts with the same or similar textual structure, meaning it may not be indexed by search engines and could lose ranking in SERPs.

Thin content on a website means having too little original text to provide a good user experience, which can lead to high bounce rates. While duplicate content can be viewed as a problem, thin content can be seen as an even bigger risk because it stops people from coming back to your site in the first place.

6) Improving your pagespeed

Improving your page speed is important for a number of reasons. It can help with SEO, it can help with conversion rates, and it can help with customer satisfaction.

There are many ways to improve your page speed, but the best and easiest way is to optimize your images. You should optimize all of your images before uploading them to your website by compressing them as much as possible without sacrificing quality.

7) HTML Errors

HTML errors are frustrating!

It is hard to find and fix these errors in the code and many webmasters don’t realize they exist. This can lead to a bad user experience as well as decreased rankings in search engine results pages.

If you are looking for a fast, easy way to troubleshoot your website, check out HTML Tidy. Just paste your HTML into the text box on the HTML Tidy page, press the “Validate” button, and get all the errors right away – no need to do anything else!

8) Ensure your site is mobile-friendly

Having a mobile-friendly website is now more important than ever. Mobile browsing jumped from 25% in 2013 to 50% in 2018 and this number will only rise as more people and companies switch to mobile devices.

A mobile-friendly site is one that can be accessed comfortably with a wide range of devices, including PC, tablets, and smartphone screens. It also has an intuitive layout that doesn’t make use of any pop-ups, horizontal scrolls, or anything else that might cause problems for mobile browsers.

If you have a new website or are looking to improve your existing one then there are plenty of tools out there to help you achieve this goal – such as Google PageSpeed Insights which will provide suggestions on how you can improve the performance of your site by making adjustments like decreasing the size

Mobile responsiveness is the concept of making a website or web page so that it can be viewed on a mobile device, such as a tablet or smartphone. The most important thing about mobile responsiveness is that it doesn’t change the way you experience the website on your desktop computer. It should still look and feel like a desktop site.

How to Become an SEO Manager?

One of the most important aspects of an SEO manager is the ability to create a strategy that will help a website rank better in search engine results pages.

The next step is to implement the strategy on a site. This can be done by making changes to the site, such as adding new content or changing existing content.

To become an SEO manager, you need to have experience in SEO and marketing, as well as knowledge of how search engines work and what they look for when ranking sites.

An SEO Manager has some management duties, such as managing a team of other employees. They also take care of tasks like analyzing search engine optimization methods, conducting research on keywords and competitors, and coming up with strategies to improve organic search rankings. Their work can involve anything from producing content to buying ads on social media platforms. And more! There are many different responsibilities that fall under the umbrella of an SEO manager’s job description.

Conclusion: In the world of SEO, it is important to have a sound understanding of the various skills that will help you succeed.

The first and foremost skill you need is a good understanding of how search engines work. You need to know about the algorithms and how they rank websites on their search engine results pages.

You also need to understand how websites are ranked in the SERPs. This is because if you want your website to rank higher in Google, then you will need to make sure that it has high-quality content and an optimized website structure.

Search engine optimization is the practice of optimizing websites to rank higher on search engines. This means that a website with SEO knowledge will have a better chance of ranking higher in the search engine results page. It’s not just about the keywords, it’s about how the page is coded, how it looks, and other factors too. The most important factor? Content!

A good SEO expert understands that what goes into a web page on the inside matters as much as what goes into it on the outside and has in-depth knowledge of how to optimize content for better rankings.

And that’s it!!

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Author: Christina D'Souza

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