Vaccancy For Digital Marketing Manager in HDFC Standard Life Insurance

Vaccancy For Digital Marketing Manager in HDFC Standard Life Insurance

Job description
Online Buying
Manage the Online Buying campaigns module for the Online products & organization
Generate & track business cases end-to-end to achieve the set business targets using various channels like online campaigns, email marketing, SMS marketing, website like webengage etc.
Online Campaign & Mobile Marketing
Online campaign planning, management, analysis, execution and evaluation
Co-ordination with E-marketing Agency
Achieve lead generation and business targets
Effective optimizing of the campaign daily keeping the CTR, CPC & COA above the industry standards
Manage key relationships with all the partners & along with the final invoicing closures with each partners
Generate max. ROI possible from each partner
Working with the creative agency & preparing different creatives that would help in further improvement of ROI
Tracking, Analysis & MIS
MIS, Lead management, budget and ROI tracking
Analyze online customer segmentation & behavior coming from various campaigns & website & optimize the campaigns accordingly
Business generation from Dropped data (call center management)
Tracking of the dropped data (source-wise) & liason with the call center team for the maximum sales through dropped data
Coordination with the Call Center Team & improving the conversion% on the data provided

Desired Skills and Experience

Qualifications, Number of years of experience:

MBA in Marketing with 5 – 7 years of experience in online campaign management

Essential:

Should have worked in a similar function preferably in a service industry or with a     Web/Online agency and have delivered business via Online platform
Experience in Online campaign management, Email & SMS marketing
Understanding of Call center working and dispositions & optimize campaigns accordingly

for more details:

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