MBA in marketing from tier 1 college of 2009/2010 should apply OR MBA pass outs from tier 2 college of year 2005/06/07/and 08 should apply.
Create digital strategy aligned to overall company’s Strategy
Create an annual digital marketing calendar and build digital programs that will help achieve the objectives laid out in the digital strategy as well as the overall brand objectives
Develop implement and monitor new campaigns associated with product launches
Create, manage, and analyze all digital media campaigns across multiple platforms and search engines to ensure acquisition and conversion goals are met
Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management
Work with development teams to improve site architecture for SEO, recommend content and user experience development strategies
Drive in-depth quantitative analyses and reporting of digital media performance metrics
Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts
Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, refine strategy, and review progress
Research emerging technologies as well as competitors digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media
Salary: INR 13,00,000 – 20,00,000 P.A
Industry: FMCG / Foods / Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing Manager
Role: Marketing Manager
Key skills: Digital Marketing, Advertising, Social Media, Digital Media, Campaigns, Seo, Fmcg, Strategy, Marketing Management, Social Networking
Desired Profile :
MBA in Marketing from Premier Campuses of year 09/10 pass out.
4 – 8 years of hands-on experience in digital media marketing, social media management, mobile and email marketing, driving user experience
Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies
Excellent analytical skills to assess ROI and program effectiveness
Strong written and verbal communication skills
Excellent time and project management skills
Creativity, teamwork and strong attention to detail required.
P.S. MBA in marketing from tier 1 college of 2009/2010 should apply OR MBA passouts from tier 2 college of year 2005/06/07/and 08 should apply.
Education:UG -Any Graduate – Any Specialization
PG – MBA/PGDM – Marketing
Doctorate – Doctorate Not Required
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