We’re looking for a digital strategist who knows how tell brand stories using appropriate contextual content to create measurable business impact across owned, earned and shared audience platforms. The strategist would be expected to be able to engage lagging adopters, an entrepreneur with a track record of excellence in digital media, and who understands the powerful balance between traditional and digital outlets of influence. The Consultant will have primarily responsibility to support local and national campaigns for Waggener Edstrom’s Mumbai office; but also be required to work with its other India offices and collaborate with regional StudioD teams as appropriate . The focus of this intermediate-level position is to deliver top-class digital and creative projects to clients through tactical execution and project management. The Strategist should be able to leverage audience insights provided by the WE Insights and Analytics team and work closely with the WE Content Factory team to deliver the right rich content. The Strategist will also be required to take part in new business and supplier management activities, ensuring that the Studio D Practice continues to grow and succeed.
Strategy and execution:
Help to brainstorm and write digital strategy based on the larger communication strategy arrived on with the client and use the resources necessary to execute it, acting as the tactical hub for the project.
Deliver the creative and digital tactics from client strategy in conjunction with account teams, I&A team and Content Factory team.
Understand the techniques and tools that will turn communications strategy into tangible results (as well as how to measure those results).
Actively become involved in the tactical and creative work of the practice.
Work closely with team members to ensure projects are delivered seamlessly and efficiently ensuring that processes are adhered to.
Ensure project delivery is closely mapped to ensure on-time, on-budget work.
Become a trusted advisor on creative and digital work for internal and external clients.
Be one of the ‘go to’ people when clients and colleagues need help, and be able thrive in that environment, building deep professional relationships that benefit the business as a whole.
Manage multiple stakeholders across a number of accounts, at all levels.
Training and education:
Spread creative, digital knowledge and expertise.
Actively take part in training programmes and host workshops, both for colleagues and clients.
Be an ambassador for social media, representing the Waggener Edstrom brand as an innovator and thought leader.
Help to grow the practice by winning external projects and helping existing clients use digital, design and copy services more effectively in their communications campaigns.
Brainstorm, pitch and win clients as part of a pitch team.
Get involved in marketing through input into the Waggener Edstrom communications plan and associated events and activities.
Previous experience in managing and delivering creative projects within a global organisation
Previous experience in communications, journalism, social media, marketing communications or related field preferred
In-depth knowledge and passion for the digital and social media landscape
Excellent written and verbal communication skills
Strong customer-service orientation
Comfortable working in a fast-paced, deadline-driven environment
High level of initiative and attention to detail
Willingness to take risks
Proficiency using Microsoft Word, Excel, Outlook and PowerPoint
Ability to read, write and speak English; additional European language fluency is a plus