Age : 25-32 yrs.
Use internet and mobile to enable the following key areas:-
Engagement with customers, Engagement with employees and Engagement with sales and distribution partners
Social Media & Video Marketing and ORM:
Manage company’s online presencein order to engage with prospects and existing customers.
Management of Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+ accounts for Company, and helping to develop social media strategy, policies and procedures.
Leverage the Social Media opportunity in order to engage with customers, distribution partners and employees.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Planning the use of videos effectively to increase the brand and product visibility using latest technologies.
Online Reputation Management – Customer queries/complaints generated through Social Media, Third Party websites, Help and Support and direct website. Performing online reputation and social media audits.
Online Campaign Management : Drive and manage all digital marketing campaigns aimed at lead generation and awareness creation.
Strategic and Execute Online/Mobile Display, Affiliate, email, landing pages and Social Media Campaigns to drive Traffic, New User Acquisition, and Brand visibility Develop and maintain relationships with Digital marketing agencies.Manage Digital, Social, and Creative
Agencies to deliver Business Results – Work with internal teams, and external agencies to shape campaign themes
Develop digital metrics strategies and conduct analysis to make recommendations that will increase client ROI & market share
Continuously improve campaign effectiveness using performance metrics, different promotional offers, A/B testing etc.
Segment and leverage the marketing database for efficient and effective campaign targeting
Reports and Analytics :
Effectively use Analytic Tools to study online customer behavior and use the learning to make the online platforms & Campaign more effective.
Campaign/Consumer Analytics, Insights, and Optimization Planning
Tracking, analyzing and reporting results at desired and regular intervals
Experience : 1 – 3 yrs
Salary: Best in the Industry
Functional Area: Financial Services , Banking , Investments , Insurance
Role Category:Life Insurance/Financial Services
Key skills :
Digital Marketing internet marketing online marketing
Desired Candidate Profile :
UG: Any Graduate – Any Specialization
PG:MBA/PGDM – Marketing
Doctorate : Doctorate Not Required
Core Competencies required for the role/profile:
Well versed with the web domain, platforms, products and services.
Display ability to deal with complex and changing business needs and a dynamic work environment.
Passion for best practices and a desire to develop new bold ideas
Ability to manage projects with strict deadlines.
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