Associate Manager Digital Marketing Bharti AXA Life Insurance – Mumbai

Associate Manager Digital Marketing Bharti AXA Life Insurance – Mumbai

Job description
Managing processes, budgets, Media and Strategic Initiatives to deliver Business targets for Online Sales Channel
Work closely with both internal and external stakeholders to ensure smooth running of Online Sales Channel
Work closely with external partners to achieve Business numbers
Work closely with Product, Operations, IT, Finance and other relevant functions to ensure efficiencies in processes and conversions

Enhance the online channel into a preferred platform for insurance purchase by creating a comprehensive suite of products and best in class UI
Develop and build the Online Business case for introduction of new products on Online Sales portal and co-ordinate with the relevant Functions and stake holders to ensure smooth execution of the various processes
Benchmark and evaluate best in class UI and Online Buying Process with competition and Group / RO
Back end set up including Tele-calling, traffic generation and analytics to ensure smooth process flow
Compliance readiness and approvals for all the processes
Drive the digital agency to deliver the desired result for online activities on SEO, SEM and digital campaigns
Designing and execution of various digital Media campaigns to generate numbers for Online Channel
Co-ordinate with agencies to ensure proper implementation of SEO recommendation to increase organic traffic resulting in increased contribution from SEO
Desired Skills and Experience
MBA from top institute with overall exp of 2-4 years with 1-2 yrs of exp in the Digital Space
Basic knowledge of Online business – SEO, SEM, Display, campaign management, analytics
Good communication skills with an analytical bent & Execution skills
Ability to co-ordinate and work closely with relevant stakeholders
Click here to Apply

Job Posted by Rohit Shelwante


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